Putting Circularity Into Action: Next SFF Webinar Open for Registration

The Sustainable Fur Forum (SFF) will hold its second event on 29 September, in the form of a webinar. Circular economy, a necessary and major development for a sustainable European economy, will be at the centre of the SFF webinar, that will be chaired by MEP Juozas Olekas. The New Circular Economy Action Plan adopted by the European Commission last March encompasses the upcoming comprehensive EU Strategy for Textiles. Textiles are actually the fourth highest-pressure category for the use of primary raw materials and water, and less than 1 per cent of all textiles worldwide are recycled into new textiles. By contrast, the fur sector is an excellent example of a circular production system with upcycling taking place throughout the value chain. Indeed, while most textiles have short product life and rather quickly end up in landfills, natural fur has technical properties for extraordinary long lifetime. With proper care, fur garments can last for several decades. During this meeting - taking place from 13h to 14.30h - we will seek to engage discussion on the policy priorities of the European fur sector for a circular, sustainable and responsible fur value chain, also in light of the consequences of the Covid-19 pandemic. We welcome MEP Juozas Olekas (chair of the Sustainable Fur Forum) and Mrs Johanne Stenstrup, who is sustainable fashion campaigner, author, and entrepreneur. Registrations are open until Friday, 25 of September via this link. View the agenda of the webinar A link to the webinar will be shared with participants prior to the meeting. For further information, please contact: melanie@sustainablefur.eu cynthia@sustainablefur.eu rodolphe@sustainablefur.eu