Sweden rejects ban on fur farming with reference to scientific facts
Jan 15 2020 - There is no scientific foundation for claiming poor animal welfare in the Swedish mink production, and Minister for Rural Affairs Jennie Nilsson has consequently rejected a ban on fur farming in Sweden. In a debate in the Swedish parliament today the Minister referred to the scientific recommendations of the Swedish Board of Agriculture, published in January 2018. This work was commissioned with the exact purpose of scrutinising the mink production for animal welfare issues, and point to new legislation if needed. The Swedish Board of Agriculture did not find reason to suggest new legislation on basis of a scientific review of the current literature. Instead the Board of Agriculture pointed out the improved animal welfare performance in the Swedish mink production since 2012, which has been fuelled by the Swedish fur farmers' own, voluntary health scheme. The industry initiative was also highlighted by the Minister, who stressed the scientific basis of the 2018 recommendations, as well as the importance of legislation based on scientific knowledge: "The Board of Agriculture relied on the Scientific Committee. As a responsible minister this is an incredibly important tool in such [animal welfare] contexts. I think it is important to make decisions, that to the extent possible are based on scientific facts," she said. Other relevant welfare issue were likewise scrutinised by the Swedish experts. The 2018 study established that the farmed mink is domesticated and cannot be compared to its wild counterpart. Likewise the study established that swimming water is not an essential need for farmed mink, and found the appearance of stereotypical behavior is at a very low level, which furthermore cannot be associated with herds, but only individuals. It was further noted that more research is desirable, and the option to utilise the European-wide WelFur programme, that is based on the principles of the European Commission's Welfare Quality programme, for future welfare improvements in the Swedish fur production.
sustainable fashion debate during ‘This is Fur’ is sold out
Jan 10 2020 - The opening remarks will be delivered by Fur Europe's CEO Mette Lykke Nielsen, when Brussels media Politico hosts a panel debate on sustainability in the fashion industry during the 'This is Fur' event 22 January. Politico's Spotlight “Achieving Sustainability in the Fashion Industry: what’s the way forward?” will take place inside the European Parliament: "Clothes contribute more to climate change than international flights and shipping combined, and the problem is getting worse. Falling prices and the rise of fast fashion have led to growing demand and a tendency to see clothing as disposable. As Europeans’ wardrobes are getting bigger, so is the sector’s environmental footprint," the event description reads. Among the subjects of the panel debate are potential legislative plans to reduce the fashion industry's environmental impact, current linear business models, how to get consumers to buy less, but better clothing, longevity and so on. Fur Europe is partner of the event because of the subject's alignment with both values and policies in the fur sector: "Well, natural fur is the very symbol of slow fashion, and today's clear-cut consensus is that longer active clothing life is the most effective way to improve sustainability in fashion. No garment compares to natural fur when it comes to longevity, and it is a huge environmental advantage when you can distribute a product's footprint over a long time. So Politico's debate hits a tune with us in the fur community. We always involve ourselves in the societal debates we have stakes in," Mette Lykke Nielsen said. The interest for the fashion debate has been very big, and there are no more seats available.
The European Fashion Industry buys WelFur Certified pelts
Jan 08 2020 - As the first WelFur certified skins go on sale at international fur auction house Saga Furs in December 2019, brokers buying on behalf of European fashion brands are the most active buyers in the auction room. Blue Frost Fox pelts are effectively the first sourced from WelFur certified European fur farms. Fur broker Alex Tarantola was amongst the 200 international buyers in the audition room who arrived in Helsinki to buy skins. He is noticing a shift in the attitude of the fashion brands he works with when it comes to certified natural fur. "It’s not only increased interest in getting certified pelts. For brands now, certification is a must," says Alex while carefully observing the auctioneers at the podium. ''They need to be covered by a credible certification. And it’s not a matter whether it’s worth more or less. It is a matter of whether they are in or out." Tia Matthews, the Fashion Business Director at Saga Furs, says this is not a surprise. Regardless of whether it is fur or cotton, traceability is still one of the biggest challenges across the complex fashion supply chains. "That’s why brands want to use WelFur skins sourced from European certified farms. It allows them to show their commitment to sustainability and demonstrate that the materials they use could be traced back to sustainable productions." Also on the Asian market many see the WelFur certification as a means to enhance competitiveness and demonstrate quality, according to Samantha Vesala, Saga Furs’ Asia Business Director. "There is a noticeable difference in the quality of the material depending on where they originate from. Asian brands require certification proof because they want to be able to say that the lots come from Europe." As buyers and brokers follow the prices on the screen and check order papers, farmers sit at the back of the auction room observing. Jari Isosari is amongst them. A third-generation farmer living in Ostrobothnia, a region in Finland living mainly out of fur farming, he says that WelFur helps him to see how to improve his farming practices. "We can show to the people that we have a responsibility toward the animals, and we care about them in the same way as any farmer would."
World premiere of certified natural fur pelts
Dec 19 2019 - Fox pelts certified in accordance with the European WelFur standard will be on offer for the first time during the international fur auction at Saga Furs in Helsinki, Finland, 19-20 December 2019. WelFur is the biggest and most comprehensive animal welfare programme ever to be implemented across an entire continent, which count 2,918 European mink and fox farms currently housing 35 million animals. "Consumers today want to know how the products they buy have come about. Animal welfare is an important societal value, it means the world to a lot of people, and we are incredibly proud of European fur farmers setting a new standard for on-farm animal welfare assessment across an entire industry. This has not been done anywhere before. Still, product transparency is clearly the direction society moves towards, and we are proud to be livestock first movers," said Mette Lykke Nielsen, CEO of Fur Europe, a Brussels-based umbrella organisation for the entire European fur industry. WelFur is developed by independent scientists from seven European universities and sets out to establish a reliable, fact-based picture of the level of animal welfare on each fur farm. The farm assessments, as well as the issuing of WelFur certificates, are carried out by independent third-party Baltic Control. The WelFur programme is based solely on the principles and methodology of the European Commission’s Welfare Quality project and has been endorsed in the European Commission’s database for self-regulations. It is the first and only animal welfare programme to be obtained in the database for self-regulations that requires testing against principles of openness, reliability, good faith, monitoring, continuous improvement and inclusiveness. "The independence of the programme has been critical to us from the beginning because as a producer, you cannot reliably assess yourself. I think independent assessments are particularly important when it concerns animals since all animal debates quickly become very heated and emotional," Mette Lykke Nielsen said. The auction sales of WelFur certified fur pelts kicks off in the morning of 19 December. Due to the lengthy manufacturing process of handmade fur products, natural fur products carrying the WelFur certification will only become widely available to consumers from September 2020 onwards. Facts about WelFur WelFur is based on the principles of the European Welfare Quality project and developed by independent scientists from seven European universities*. External reviewers have secured the conservation of the scientific quality and alignment with the original Welfare Quality project. All farm assessments are undertaken by independent third-party Baltic Control . Baltic Control is also the sole issuer of WelFur certificates. Animal-based measurements are central in WelFur. These measurements are an indirect way to ask the animals themselves about their well-being. They are widely endorsed by animal welfare experts, albeit they are not yet commonly used in animal welfare assessments. 2,918 fox and mink farms across 22 European countries have been assessed in the period 2017-2019, which concludes the implementation phase. Two percent of the fur farms did not achieve a WelFur certificate. There is an increasing interest of WelFur outside Europe, and the programme is being expanded to individual fur farms outside Europe as well. A WelFur protocol for finnraccoon has been developed following the protocols for mink and fox. The finnraccoon protocol is currently being tested. The first sales of WelFur certified mink will take place at Kopenhagen Fur, Denmark, in February 2020. * University of Eastern Finland, MTT Agrifood Research (Finland), Aarhus University (Denmark), Norwegian University of Life Sciences, Swedish University of Agricultural Sciences, University of Utrecht (The Netherlands), French National Institute of Agronomic Research
European fur community is ready for Green Deal
Dec 18 2019 - The European Commission unveiled the European Green Deal on December 11, outlining the EU’s vision for a climate neutral continent in 2050 and a roadmap of concrete actions to achieve such goal. Fur Europe welcomes this initiatives and highlights several areas of interests where the European fur sector can provide a meaningful contribution. As part of the Green Deal, the EU will propose a new Circular Economy action plan addressing the textile sector. Fur Europe will share best practices of the fur sector and work with the EU institutions in order to push the European fashion industry and consumers towards sustainable production and consumption patterns based on natural materials, reuse and remanufacturing of products, and waste reduction. As part of this initiative, Fur Europe also hopes that the Product Environmental Footprint initiative of the European Commission will be fully embedded in the Green Deal in order to deliver a common methodology to assess the sustainability of products. Secondly, the Green Deal envisages a new EU biodiversity strategy. Fur Europe has so far successfully worked with the EU institutions and member states in order to reconcile industry practices with the sector’s aim to protect the environment and biodiversity in Europe. In view of the new strategy, Fur Europe will continue to contribute in particular to the pursuit of Target 5 of the EU Biodiversity Strategy, addressing the control and eradication of invasive alien species. A third area of interest for the fur sector will be the so-called ‘Farm to Fork’ strategy, which aims to deliver sustainable food for all. The strategy will indirectly affect fur farming practices from animal welfare and environmental points of view. Therefore Fur Europe will act in concert with other livestock producers to ensure that any measures affecting farming is based on a rigorous scientific basis. Fur Europe will also ensure the protection and promotion of the work so far done on animal welfare by the European fur industry. In this view, Fur Europe looks forward to cooperate with the newly established EU Reference Centre on the welfare of poultry, rabbits and fur animals. Finally, the Green Deal includes a ‘Chemical Strategy for Sustainability’ to reduce the use of hazardous chemicals and their spread in the environment. Also in this case, Fur Europe will work to achieve the highest level of consumer protection and product safety while maintaining a high level of competitiveness in the European fur industry, in particular concerning the restriction of certain chemical substances, the use of safe alternatives and the market surveillance.
Take a 360° VR Tour Around a Fox Farm
Dec 17 2019 - Immerse yourself in an experience like never before. This 360° VR video takes you at the heart of a European fox farm. This allows you to witness how foxes are raised and how farmers take care of their animals. Enjoy the 360° VR Tour of fox farm!
‘This is Fur’ kicks off 21-23 January
Dec 15 2019 - 21-23 January 2020, leaders from the European fur community are gathered in Brussels to meet their MEPs and other political stakeholders in the Brussels bubble. It is the third time the European fur sector promotes itself in the capital of Europe, following events in both 2014 and 2015. This event aimed at providing ‘first hand’ factual and reliable information about the fur industry to the EU institution representatives and an engagement and open dialogue platform for all relevant stakeholders. "There are many myths and prejudices about fur, and it is important for us to tell lawmakers about natural fur's circular qualities, and demonstrate how the European fur sector can help EU to reach its goals of climate neutrality. We have very strong policies to present including Europe's most comprehensive, science-based animal welfare programme. We are quite exited," Mette Lykke Nielsen, CEO of Fur Europe said. Besides more than 100 bilateral meetings the event in January also offers debates and presentations on animal welfare, environment and fashion. The latter with the sustainability angle, which has defined the public debate over fashion in 2019. As the most effective way to improve sustainability in fashion is longer active life for clothing, natural fur has role model qualities and this will be demonstrated live at the stand in the communications area on the third floor of the European Parliament. During the event Fur Europe is also partner on a Politico Event titled "Achieving sustainability in the fashion industry: what's the way forward?" DOWNLOAD THE PROGRAMME (PDF)
European livestock sector unites to ‘burst’ the myths
Dec 10 2019 - Representatives from the European livestock sector gathered today in front of the European Commission buildings in Brussels to address the danger of oversimplifying the debate around livestock and its role in European society. This flash action echoes a number of concerns highlighted by the numerous protests that have taken place in different European countries in recent weeks. Aiming to tackle the myths that prevail online today and the agri-bashing related to livestock production, the European Livestock Voice, a group of EU-based organisations that are active on livestock issues, decided to raise their voices at EU-level by bringing together farmers, MEPs and other actors from the sector to 'burst' a series of balloons carrying common myths or misinformation in front of the European Commission building. This action took place on the first day of the European Commission’s Agricultural Outlook conference and a few days after the new European Commission was appointed in order to try to rebalance the debate around livestock production. Marianne Streel, President of the Wallonian Farmers Organisation, who was present during the flash action, said "We want to urge people and policy-makers to pay attention to the European livestock sector and to the misleading information that is damaging its reputation and endangering farmers’ livelihoods and even their lives in some cases. In Wallonia, farms shut up shop every day. In the last 10 years, 31% of our farms have disappeared. These are clear and frightening figures that can also be found in other Member States. If we lose our livestock farms, the repercussions will be significant in many areas, both in our countryside and on our plates. These consequences are currently overlooked in the debates because we tend to forget the positive aspects of livestock in Europe." In this regard, professionals from the sector are starting to mobilise to raise awareness throughout Europe, from Ireland to Italy, with initiatives that aim to make their point of view heard and remind decision-makers that the debate on these issues is also constantly evolving at academic level. The European Livestock Voice launched an initial campaign at EU level supported by a website with the aim to engage in the debate, focusing on facts and feedback from professionals in the sector. During the flash action, the organisers announced that the group will continue and expand these actions in the coming months. “We need to stand up with facts and figures. I am a strong supporter of the European Campaign #MeattheFacts, because it shows the livestock contribution to soil fertility, carbon sequestration, organic fertilizers, bioeconomy etc. There is no healthy environment or balanced healthy diet without livestock production! In addition, it is important to have in mind that around 30 million jobs are linked to the livestock sector, many of them in areas with risk of abandonment or desertification. This sector is crucial for keeping our rural areas alive,” said Mazaly Aguilar (ECR).
Furriers Launch Online Platform to Quench Desire for Recycling
Nov 13 2019 - A new online platform in Spain helps consumers eager to recycle fur to find fur workshop easier and faster. Plataforma Ipeleteros has an integrated search engine, which allows identifying a fur workshop based on location and individual needs of the customer. After filling in a short questionnaire, the platform pinpoints the most suitable furrier to do the remodelling and puts the customer in touch. Javier Hernandez, a furrier and the founder of the platform, came up with the idea after realising that people often struggle to find the right kind of service. After the main workshop in Barcelona, furriers from Madrid, Barcelona, León and Valencia also joined the network, which so far attracted 500 new customers. Its popularity grew significantly recently, which Javier attributes to increased concerns about the environment. "It is impossible to open a newspaper or to listen to the news without hearing about climate change. Experts recommend recycling to avoid CO2 emissions and to give materials a second life. It is very important to encourage customers to reuse their clothes," Javier said. "This is exactly what we are doing - contributing to a circular economy by using the fur skins for longer." According to Javier, the slow fashion movement has prompted people to shift to more conscious consumerism by buying less and using for longer. "Clients don’t think about buying something new all the time; they much more prefer to take advantage of what they already have because it either has some sentimental value or because they invested money in it." Throughout his career, Javier has come across fur coats as old as 70 years. He says that even with a minimum lifespan of 30 years, fur clothes could easily be upcycled into contemporary models. Beyond the environmental aspect, the online platform also has another advantage. As it became more popular, it boosted employment for many small to medium-sized fur businesses across Spain. "Over the years, this little experiment has become a platform that generates work for many workshops," Javier said. He hopes that in future, the platform could expand further in Spain, but also in other European countries where consumers are interested in upcycling.
VIDEO: Inside a Mink Farm in 360°
Nov 13 2019 - Welcome to a mink farm! This new immersive 360-degrees experience takes you straight to a fur farm, and provides a different viewpoint on mink farming. See how the animals live, what they eat and find out how the wellbeing of the mink is ensured. Enjoy the visit.
Long active product life is an emerging trend in fashion
Nov 05 2019 - The debate over sustainability in fashion continues to snowball, and a new report issued by the European Commission provides a forward-looking business angle to the debate. The report offers a mapping of future business opportunities for SMEs within sustainable fashion. The authors recognise long product life as an “emerging trend”, and this idea – keeping clothes in use for as long as possible – also makes up the foundation of many of the report’s case studies, trends and business opportunities. “Longer active life is now considered the most effective way of improving sustainability“, the report concludes, echoing NGOs like Fashion Revolution, Ellen MacArthur Foundation and Greenpeace, all stakeholders who for environmental reasons promote product longevity and a move away from today’s massive consumption of disposable fast fashion. At present longevity is the single largest opportunity to reduce the carbon, water and waste footprints of clothing. Quite simply, if clothes have a longer active life, they can be replaced less frequently - reducing the volume discarded to landfills and meaning fewer resources are consumed in manufacturing. Until a few years ago it was generally unknown to the broader public that washing of textiles like nylon and polyester causes microplastic pollution. In the same way, the idea of extending the lifetime of clothing for sustainability reasons has grown with consumers in the past few years, much fuelled of course, by the increased societal focus on climate change in general, and the massive pollution of the fashion industry in particular. Today, 39% of consumers in the UK say the fashion industry should prioritise design for long active clothing life in order for fashion to become more sustainable, according to a new survey commissioned by the International Fur Federation. The long active life of fashion garments can be supported in different ways but is often most associated with price, quality, fit, emotional attachment, product warranties, remodelling, reuse and the availability of workshops where clothing can be repaired. When the EU points to emerging trends within sustainable fashion, which provides potential business opportunities for SMEs in Europe, the general focal point is also extended product use. Increased customisation, ‘fashion on-demand’ (as opposed to bulk manufacturing) and business models based on clothes sharing are the key trends identified by the EU Commission, while consumer-wise the report says there is a shift towards new value-led consumerism taking place, which is particularly evident in the younger generations. According to fashion researcher Else Skjold, Associate Professor at the Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation, Copenhagen, the shift in consumer attitudes is however, not reserved the young but represent a wider societal idea that first and foremost manifests itself in a showdown with fashion’s inherent narrative about the fashionable as something new. "At present, we are experiencing what I consider a weariness amongst consumers over a system that increasingly has flooded the market with poorly manufactured clothes. It’s apparent in dropping sales of high street fashion. It’s apparent from a decreasing number of exhibitors at fashion fairs because manufacturers are moving away from large collections to small ‘drops’ in order to avoid dead stocks. It also shows at fashion weeks as more and more designers let go of the traditional runway formats. Even within the established fashion press, we begin to see alternatives to the storytelling about ‘new’. This movement reflects the beginning of the end of the production system we know today," Else Skjold said. Regardless of emerging trends, however, there is still a long way to go for a fashion industry more or less caught up in traditional linear business models designed produce cheap, fast fashion - and lots of it. In spite of many sustainability initiatives within the fashion industry, any progress is suppressed by the ever-growing consumption. According to the industry’s own report ‘The Pulse of the Fashion Industry,’ the amount of clothing being purchased is expected to rise from 62 million today to 102 million tons in 2030. If fashion indeed faces the paradigm shift towards circular business models and value-led consumption suggested by NGOs and experts alike, the established fashion industry could benefit from looking at the way the natural fur is designed, consumed and handled, Else Skjold says. She points to the way natural fur throughout a time otherwise characterised by disposable fashion, have continued to be a product consumers took to furrier workshops for repairment and remodelling. In turn, the active life of natural fur garments is counted in decades rather than years, often with more than one user. "Natural fur is an example of both a circular economy and durable design. In the end, it is these things that matter in sustainability," she said.
Fur Sector Enters Product Environmental Footprint Initiative
Oct 15 2019 - The European fur sector has entered the European Product Environmental Footprint initiative as part of the technical secretariat on apparel and footwear products. The technical secretariat is coordinated by the Sustainable Apparel Coalition and includes fashion brands and other textile sectors such as the leather and wool sector, which work together to develop PEFCRs. The Product Environmental Footprint Category Rules (PEFCRs) are guidelines which clarify how to apply the Product Environmental Footprint method to measure the environmental footprint of products. The European Commission has developed the initiative amid pressure for a harmonised method assessing the environmental impact of products. At the moment, there are different ways to do that and numerous labels around, all the while European consumers are asking for more transparency. Currently, PEF is a non-legally binding recommendation. The Commission hopes that after testing the criteria with more products, it will become the basis for EU-wide legislation benchmarking goods from batteries to pasta and clothing materials. The pilot phase proved it possible to track environmental performance across large-scale supply chains. The uplifting results mean the European Commission has given the green light to the next stage, the so-called transition phase, in which existing PEFCRs can be implemented and new ones - like the one covering natural fur - can be developed. In three years, when the transition phase of research and consultations is over, the apparel and footwear sector hopes to have the tools to measure precisely the environmental impact of their products. These rules will also apply to fur, and this will enable the fur sector to calculate the environmental footprint and label fur products accordingly.
EU Animal Welfare Centre designated to Fur Animals
Oct 14 2019 - The European Commission has designated the second EU Reference Centre for Animal Welfare to the welfare of poultry and other "small farmed animals", effectively covering species farmed for their fur in Europe. The centre is constituted of a consortium formed by the Agence Nationale de Sécurité Sanitaire de l’Alimentation (France), and also composed of the Institut de Recerca I Tecnologia Agroalimentàries (Spain), Aarhus Universitet – Institut for Husdyrvidenskab (Denmark), and Istituto Zooprofilattico Sperimentale della Lombardia e dell'Emilia Romagna (Italy). Paradoxically, animal lobby groups earlier this year protested against an Animal Welfare Reference Centre designated farmed fur animals, and vegan lobby group Four Paws raised this objection again at a meeting at the EU Platform on Animal Welfare on 7 October. However, now former Commissioner Vytenis Andriukaitis replied that if fur farming is based on science and animal welfare standards "it is not his business to ban the activity." He referred to his own upbringing in Siberia where fur clothes were necessary to keep warm. A new institution in the EU, the Reference Centres represent an important part of European animal welfare policy. The Reference Centres aim to improve the enforcement of the legislation on animal welfare, which is one of the Commission's priorities. They also contribute to the dissemination of good practices on animal welfare in the EU. In particular, by providing scientific and technical expertise, carrying out studies and developing methods for improving and assessing the welfare level of animals. The second EU Reference Centre for Animal Welfare will start operating in 2020.
Video: Young People Discover the Fur Supply Chain
Oct 13 2019 - A group of young people go on a journey across the fur supply chain and experience natural fur from farm to fashion during the Fur Summer School 2019. Twenty-six students, aged 19-34, gathered at the end of the summer in the most prominent fur hub Kastoria and Siatista in Greece to learn about fur. For ten days they were getting behind-the-scenes access to farms, dressing and dyeing plants and manufacturing companies to discover how natural fur fits with sustainability. Find out how do these young people feel about fur in the video. Read more about the people behind the fur sector here.
LVMH Relies On WelFur for Sourcing Fur
Oct 10 2019 - The Luxury giant LVMH describes fur as a "key resource" and commits to sourcing the natural material only from certified farms. In a new annual Environmental report, the luxury group provides WelFur as an example of a recognised European quality standard on fur that is being produced responsibly and sustainably. Sustainable sourcing of raw materials of animal origin is a big part of the sustainability efforts of the luxury giant, which encompass under its umbrella fashion brands such as FENDI, Louis Vuitton and Christian Dior. This is not the first time when the science-based animal welfare programme WelFur is positively highlighted. Earlier this year, the report on Kering Animal Welfare Standards report mentioned WelFur as a reliable tool to measure animal welfare on fur farms. Besides fur, LVMH wants to work with certified supplies of cotton, exotic skins, leather and wool. Due to environmental concerns, the brands under LVMH are replacing conventional cotton with organic cotton or more sustainable cotton sources through the Better Cotton Initiative. The luxury group is encouraging its wool supplies to adopt the Responsible Wool Standards to ensure the well-being of animals farmed for wool.
It is time for a new European animal welfare law
Oct 08 2019 - EU’s animal welfare legislation is not comprehensive enough. This is the clear-cut conclusion of a survey undertaken amongst EU’s 28 chief veterinary officers on commission of the Finnish Presidency. No less than 88 percent of the 24 vets who responded to the questionnaire are in favour of stricter animal welfare legislation, Politico reports. "This is a very clear message from the state vets, and it matches the expectations of the European people, who repeatedly ask for more animal welfare according to the annual Eurobarometer surveys. I think it’s time to seriously consider a European animal welfare framework Law," Mette Lykke Nielsen, CEO of Fur Europe, said. The idea of having a single EU animal welfare framework law enjoyed support from 63 percent of the countries in the survey, while 87 percent said there is a need for additional legislation on areas where no detailed laws are in place at the moment. A whopping 91 percent answered that animal welfare should have a more central role in EU trade agreements with third-countries. EU has not adopted any animal welfare legislation since the killing method regulation from 2009. It is widely recognised in Brussels circles that this is due to animal welfare simply not being high on the political agenda. The Finnish Presidency however, seems determined to change that with the likely outcome being a European Council conclusion by the end of Finland’s term. Conclusions are adopted by the by consensus between all EU Member States and used to identify specific issues of concern, and influence EU’s policy agenda. "Animal welfare is clearly a common European matter, and all parts of our society is pointing in the same direction. We believe EU should take the cue and lead the way on animal welfare. When EU is passive on animal welfare they leave a room for all kinds of radical animal initiatives, and to be honest I think both people and animals are best off if we approach animal welfare with a base in scientific knowledge rather than emotional hysteria," Mette Lykke Nielsen said. She points out that EU already has the tools to efficiently improve animal welfare standards in Europe from the Welfare Quality project, the largest animal welfare project in the world to date, which set out to develop principles for animal welfare assessment from a multidisciplinary perspective. The European fur sector’s WelFur programme is based on and peer-reviewed against these principles. "WelFur has already been validated and adopted in the European Commission’s database for self-regulations. Soon we will have the assessment data ready and thus a clear picture of our welfare standards. The extensive data set is also the starting point for future welfare improvements as well as new research, for example under the umbrella of the new animal welfare reference centre for fur animals. This is the real quality of WelFur and Welfare Quality," Mette Lykke Nielsen said.
European Livestock Unites for a Better Public Debate
Oct 04 2019 - European livestock organisations have banded together under the European Livestock Voice in a bid to "restore balance and factual information" about livestock’s impact on health, environment and economy. The coalition of animal producers and associated sectors have produced the information hub www.meatthefacts.eu, an online portal launched to do away with the many myths and prejudices about livestock production flourishing in the public debate. "This initiative is a first of its kind at EU level for the livestock sector. We want to focus on common myths spreading on social media around livestock. We started work several months ago, and we collectively developed this platform, including our national member organisations and their specialists. Information presented on our platform is mostly coming from academic sources and peer-reviewed scientific papers. We also asked some specialists to fact check them," says Jean-Baptiste-Boucher, Communications Director of European Farmers and European Agri-cooperatives (COPA COGECA), one of the initiative’s stakeholders. At a time when alternative proteins are enjoying buoyancy on the market, farm-raised meat this year has come under scrutiny from proponents of emergent plant-based and lab-grown agritech. During the launch of the event in the European Parliament on 25 September Fur Europe spokesperson Mick Madsen said: "Today, the market is being overrun with plant-based meat. That’s the food equivalent to fake fur which was introduced 25 years ago as the so-called ethical alternative to natural fur. Today, of course, we know that this alternative pollutes oceans and waterways with microplastics. Still, the story underlines that these big ethical discussions are never as simple as they are often presented." The initiative has already achieved broad political support, amongst others from Jérémy Decerle (Renew Europe, FR), MEP Clara Eugenia Aguilera García (S & D), and MEP Alexander Bernhuber (EPP) to whom the situation is clear: “Today’s debate about livestock farming is often held on a lack of knowledge within the society. The gap between consumers and producers is getting bigger and bigger. European Livestock Voice created a significant platform to brighten this issue and fight against disinformation at European level. It is important to spread fact-based knowledge about today’s livestock farming within the media. Hence, I strongly support this initiative."
Video: How We Ensure Good Animal Welfare with WelFur
Sep 09 2019 - Responding to consumer's demand for more traceability, the European fur sector pioneered a new, modern standard for animal welfare in fur farmed species. WelFur is developed by independent scientists from seven European universities. The animal welfare assessment system works on the principles of the European Commission's Welfare Quality programme. Earlier this year, the European Commission endorsed WelFur as a Self-Regulation and Co-Regulation Initiative, making it the first animal welfare programme in history to be promoted in the Commission’s database of so-called ‘soft law’ initiatives. Recently the international luxury group Kering included WelFur in ‘Kering Animal Welfare Standard’ report describing it as a credible animal welfare programme and certification. Find out how WelFur ensures better welfare for the animals and provides transparency for the consumers by watching the video below: Read more about the fur sector's focus on animal welfare here.
WelFur meets animal welfare standards of Kering Group
Sep 07 2019 - International luxury group Kering, who amongst its brands counts Gucci, Yves Saint Lauren and Alexander McQueen have published their animal welfare standards earlier this year. The European fur sector’s science-based animal welfare programme WelFur is highlighted in the report as it meets the ‘Kering Animal Welfare Standard’ for farmed fur. In addition to farmed fur, the Kering animal welfare standards apply to raw materials sourced from cattle, calves, goats, sheep, ostrich, crocodiles, alligators and python. "Improving the welfare of animals must be an imperative for our industry and Kering wants to amplify the focus of attention from a few species to all of the animals, including livestock, within fashion’s global supply chains. We hope for widespread adoption of the standards through collaborating with our suppliers, our peers in luxury, the fashion industry at large, and with the food sector, in these shared supply chains to ultimately shift how we, as a society, treat animals and nature," said Marie-Claire Daveu, Chief Sustainability Officer and Head of International institutional affairs, Kering. CEO of Fur Europe Mette Lykke Nielsen thinks the development within Kering is positive. "I can only applaud Kering for putting forward strict animal welfare demands to suppliers of natural fibres from animals. When WelFur was initiated it was exactly with the purpose to document the good animal welfare on European fur farms. Because of Kering's animal welfare initiative, we have worked with them professionally for a while, so I know from experience they do not take these things lightly," she said.
Eco-conscious London designer takes on fur
Sep 05 2019 - "I have always been sceptical about working with fur, especially since I am from Great Britain, and there have been many scare campaigns growing up in the past." The words of the young London-based designer Tesfa Joseph sum up a quite common perception about fur in the UK. Then he came across something unexpected which changed his mind: Eco-conscious Tesfa was introduced to a 100-years old fur coat in a vintage store in Denmark by his partner Tommy-Louis Julius Funch Kraglund. "It came as a huge surprise to me because the fur coat looked as good as new, and only the design was telling the real age of the coat. I was astonished by what fur can do and how long it can last being passed from generation to generation." An ambassador of sustainability, Tommy-Louis Julius Funch Kraglund is no stranger to the damaging impact the fashion industry causes to the environment. A knowledge he thinks it is worth sharing, especially with those working in fashion. "If we want to pass on the world to our children in a better condition than we got it, we need to take action. To treat nature, the animals and the workers around the globe with respect." Impressed by what he saw in the vintage shop and with many questions, Tesfa wanted answers – where does fur comes from; how does the supply chain work? "I decided to see if it was true if the animals got treated nicely and how the production works. When the collaboration with Kopenhagen Fur started, I got more than a positive surprise from the industry. I began to feel it makes more sense to wear something from nature rather than something made of plastic by workers who are not treated well." Keen to tell what he had seen, Tesfa made a bold move. As one of the 14 graduates selected to show their designs at Central Saint Martins’ press show for BA Womenswear, he wanted to present a fur collection. "A few people were sceptical about me wanting to use fur at the beginning. They said it might affect my chances of getting into the press show if I decided to go that route." He adds: "It was a euphoric moment seeing almost a years’ worth of hard work come to a climax on the runway. For both of us, we didn't expect the collection to be received so well; it was indeed a humbling experience. Now teamed up, Tesfa and Tommy are launching their own fashion brand Burchi hoping they could help to bring about change in fashion production. "Many other designers have great ideas, which is an important part of the design, but design and creation is not everything. The fashion we see today needs to reflect the tendencies of the times we live in, which is why our focus on transparency as a brand will make us stand out."
Climate change a top priority for new European Commission
Aug 23 2019 - "The message from Europe’s voters – and those too young to vote – is loud and clear: they want real action on climate change and they want Europe to lead the way." On this note new EU Commission President Ursula von der Leyen went on to promise the proposal of a European Green Deal, the ambition to become the world’s first climate-neutral continent by 2050. This happened in the German politician’s guideline for the next European Commission – a Commission that will have ‘environment’ written all over it, although the final working programme for the new commission has yet to be published. The new Commission’s work on climate change is primarily comprehended in two policies: a new strategy for on biodiversity for 2030, and a new circular economy action plan building on work already laid out by the previous Commission. While it is already clear that this work will focus on the promotion of reuse, repair and remanufacturing of materials, Ursula von der Leyen renewed the focus on polluting fashion textiles in her guidelines for the new European Commission: "I will propose a new Circular Economy Action Plan focusing on sustainable resource use, especially resource-intensive and high-impact sectors such as textiles and construction." It is within Ursula von der Leyen’s vision that a European Green Deal will open up opportunities, and create a competitive edge to Europe’s industries, a view backed by Fur Europe’s CEO Mette Lykke Nielsen. "There is no doubt the climate change debate is an opportunity for the fur industry. A few years ago climate change was a fringe issue at best. Today, both public and political attention has snowballed climate change into being the number one issue on the global agenda. All of a sudden it becomes common knowledge that fake fur coats, which releases microplastics into our oceans and waterways, is not the ethical alternative it was once promoted as, while natural, biodegradable textiles like fur become prototypes for the new, circular economy. The number of eco-conscious consumers is on the rise, and they represent an opportunity for the fur sector," she says. However, the new winds flying over Europe are not without challenges to the fur sector either. Fur Europe has mapped the sector’s environmental footprint for the past 18 months, and the coming years will be used to find out how the sector can improve its environmental impact in every part of the value chain.
Open Position: EU Policy and Environment Intern
Jul 18 2019 - Fur Europe is currently hiring a full-time intern for the duration of 6 months to start on 16 September 2019. The successful candidate will join an informal, yet highly professional and collaborative working environment and a dedicated multi-national team and will assist Head of Policy and Head of Sustainability Standards efforts on sustainability, environment and EU policy. ABOUT THE POSITION Support in mapping the new EU institutional architecture (European Commission in particular); Report to Head of Policy, Head of Sustainability Standards; Monitor institutional activities (mainly European Parliament and Commission) and regulatory developments in circular economy and sustainability; animal health and welfare, biodiversity; trade policy and internal market; Support the Head of Sustainability Standards in delivering rules and studies on the sector’s environmental performance within the framework of EC’s Product Environmental Footprint method; Assist the Head of Sustainability Standards in the collection and processing of data from the supply chain; Monitor and analyse sustainability programmes in Europe and globally, particularly focusing on fashion, livestock and waste management; Assist the Head of Policy and the Head of Sustainability Standards in the development of briefings, factsheets, position papers, internal surveys, and answers to public consultations; Attend meetings and working groups with public and private stakeholders, conferences alone and/or with the Head of Policy and the Head of Sustainability Standards; Support the Head of Policy in the development of EU-related events; Weekly monitoring of the main EU portals; Ad hoc support in dealing with membership engagement/queries. ABOUT THE CANDIDATE Education and experience Bachelor or Master’s degree in EU Affairs or similar; Proven knowledge of the EU decision-making process; Familiarity with LCA is an asset; Fluency in English is essential; fluency in other EU languages is welcome; Experience in dealing with EU comitology procedures and EU agencies is an asset. Skills Quick learner, ability to grasp complex concepts rapidly; Strong research and analysis skills; Team-player, proactive and inquisitive mindset; Fully familiar with Microsoft software such as Word, Excel, PowerPoint. ABOUT THE SELECTION PROCESS You can send your CV and cover letter to email@example.com until Sunday, August 25 at midnight. Candidates will be informed by e-mail if they are accepted to the interview phase by Friday, August 30. Interviews are expected to take place in the first week of September 2019. Ideally, the contract will start on Monday, 16 September 2019, for the total duration of 6 months. The contract will be a convention d’immersion professionelle.
Fur animal welfare: New WelFur protocol is underway
May 23 2019 - While the science-based animal welfare programme WelFur currently is being implemented on 3.200 mink and fox farms across Europe, the development of science-based measurements for a much less known fur animal are quietly underway. Finnraccoon, also known as a raccoon dog, is farmed commercially in Finland, and the production counted 160.000 pelts in 2018. Right now a pilot phase is taking place in which animal welfare researchers are testing the validity of measurements, while at the same time the calculation model is being developed. The new protocol - that effectively work as a manual for the independent third-party assessors - will be handed over to an external review committee by the end of the year. The committee will review the protocol for its scientific validity and alignment with the methodology and principles of the European Commission’s Welfare Quality protocols. “All animals matter, also when the production is quite small. The WelFur protocols developed for mink and fox are already a success before consumers can buy products from certified farms. As the only animal welfare programme in the world, WelFur has been obtained in the European Commission’s self-regulation database, and Fur Europe’s board did not hesitate in deciding to move on with a finnraccoon protocol,” CEO of Fur Europe, Mette Lykke Nielsen, says. Recently, it was also revealed that fur farmed species will be a part of the European Commission’s next reference centre for animal welfare together with poultry and rabbits. The reference centres gather species-specific animal welfare expertise across Europe, and Mette Lykke Nielsen is pleased with the focus on scientific knowledge: “We think independent, scientific knowledge should underpin decisions on animal welfare. The WelFur protocols are dynamic, scientific tools, and the protocols and score system will change as new research and better welfare measurements emerge. WelFur is based on animal indicators, and while everybody knows animal indicators are ‘state of the art’ in animal welfare assessment, the fur sector is the first industry to implement animal indicators across an entire continent,” Mette Lykke Nielsen says.
Experts: ‘Green’ solution from the fashion industry is a marketing trick
May 20 2019 - The recent Copenhagen Fashion Summit has triggered a sharp response from a number of fashion researchers, who say the fashion industry is more concerned with the survival of the industry than the survival of the planet. It is problematic, the researchers say, that the fashion industry keeps promoting the idea of recirculation of textiles as the sustainable solution to the climate change problem. It is not a solution that accords with the findings of fashion researchers from across the globe. Rather, it is a marketing trick designed to legitimate today’s overproduction of cheap fashion garments, which itself is the real sustainability problem of the fashion industry. “The more the attention is directed to recycling, the longer [the fashion industry] can continue with what they make the most profit from, namely selling a lot of bad clothes," says Ingun Klepp, fashion researcher at Oslo Metropolitan University, to Danish think tank Monday Morning. The critical researchers have organised themselves in Union of Concerned Researchers in Fashion with the purpose to create a paradigm change in fashion consumption where the focus is on fewer fashion items with better design and higher quality because such features will make consumers wear the garments for longer. Or in other words: a shift from fast fashion to slow fashion. This idea, however, contradicts almost all contemporary business models in a fashion industry that keeps increasing the number of annual fashion collections and pump out more and more products. Morten Lehman is Chief Sustainability Officer at Global Fashion Agenda, the organisation behind the Copenhagen Fashion Summit, and he does not understand the criticism. He says to Monday Morning that while he shares the researchers’ concern over the speed with which recirculation of textiles is being introduced, there is massive sustainability progress in the industry. “Some years ago we made a commitment to the circular economy. Today, 12,5 per cent of the global market has signed off on having goals in this are area,” he says. According the fashion industry’s own report ‘Pulse of the fashion industry,’ the production growth is an expected to have increased by 80 per cent in 2030, and the report recognises the sustainability problem in fashion: “The fashion companies are not introducing sustainable solutions at a sufficient pace for them to make up for the negative environmental and social consequences of the rapid growth of the fashion industry,” the report reads. However, it is exactly the definition of “sustainable solutions” suggested by the industry in the ‘Pulse of the fashion industry’ reports the researchers to dispute. "How can consumers buy in an environmentally friendly way? The ‘Pulse of the fashion industry’ reports the answer to this is recirculated materials, but it is not true. The largest impact on environment and climate is decided by the longevity of products, and consequently how often they must be replaced. There is no such thing as green garments. I think it is bad advice to move to more plastic in a world that’s starting to understand that we have to do something about the plastic problem. It is easy to suspect this is because it is easy to make money on synthetic clothing,” Ingun Klepp says.
Learning how to remodel your own wardrobe is now a thing
May 10 2019 - Consumers are more interested than ever in sustainable fashion and remodelling, says fashion designer Sia Rosenberg. "I think people feel we have somehow lost our connection with nature, and many of them are trying to reconnect through awareness about the use of natural materials, redesign and upcycling." Rosenberg organises redesign workshops at MAD Brussels, a publicly funded creative hub dedicated to promoting creative companies in the Belgian capital. At these workshops, people learn how to transform and renew their old wardrobe together with basic sewing lessons. "During the first workshop it got a little crowded, so I need to have a maximum of five people for a session. Consumers are really trying to change their behaviour; to reuse and reduce - men and women, people from all ages are coming." The workshops will continue in her new atelier in Brussels from July. Sia Rosenberg will join forces with a tailor and merge sewing and redesign courses to engage with more people. The desire to adopt more sustainable fashion habits is not only limited to remodelling and redesign. An increasing number of people are getting into the use of natural materials and better quality, she says reflects. "All these reports about microplastics are shocking people, and they want to opt for natural, renewable materials that don't pile up on landfill or shed plastics into oceans." The Brussels-based designer mainly works with leather, wool, silk and linen but she is also drawn to fur for its remodelling abilities and long lifespan. Her interest in the materials started when she was a design student and worked on a project in which students were provided with old furs for remodelling. To Sia Rosenberg that was the beginning of her affection for seal skins sourced from Greenland. "You can really do anything – you can even play directly with the direction of the hair," says she while pointing at one of her favourite designs – a corset blazer made of wool and seal. "The magic here was to use a mixture of baking powder and water to soften the skin and then create this shape. Once it dries, it keeps the form, and you get these beautiful curves that match a women's body."
Fur Summer School is Back – APPLY NOW
Apr 16 2019 - Fur Europe's flagship youth project, the Fur Summer School, returns once again to take 26 young people on a journey across the fur value chain and enable them to understand how fur fits with slow fashion and sustainability. Entitled “From Waste to Gold,” each year the summer school takes place in Kastoria and Siatista in Greece, at the very heart of the oldest fur hub in Europe. It brings together young people with various backgrounds keen to explore fur from multiple angles such as craft, sustainability, design, business models, ethics, marketing and communication. Combining both theoretical and practical exercises with visits to fur-related facilities, the Fur Summer School enables young people to foster entrepreneurship skills and connects with established fur business. No better place to start this journey than a region with a 1400-year history in fur. Kastoria and Siatista are home to thousands of skilled fur practitioners and manufacturers who continuously reinvent the ways to use fur in fashion. However, the region is not solely about manufacturing. Farmers in the nearby farms take care of the animals day today, while dressers and dyers make sure pelts are processed sustainably and with care of the environment. A bio-plant turns the waste from farms into electricity and other resources so that nothing is ever wasted. This way the loop of production closes to form the perfect circular economy, which is the engine of the region. This behind-the-scenes experience allows young people to learn about fur from farm to fashion. The Fur Summer school will take place between 23 August - 1 September. Participants don't need any experience with fur. The only requirement is a deep interest in the topic of fur and sustainability and a desire to learn. Find out all the details about the application process here.
European Commission to establish centre for fur animal welfare
Apr 16 2019 - Despite massive protests from the animal lobby the European Commission have confirmed the establishing of a new EU supported animal welfare centre focusing on fur animals. International animal lobby NGO Four Paws has called the Commission’s plan “an unprecedented scandal”, but in spite of the massive protests, the Commission has now launched the call for European universities, who in cooperation will form the so-called EU Reference Centre for Animal Welfare. The centre will start in January 2020, and its focus is fur farmed species in addition to poultry and rabbits. “It’s beyond my understanding how animal welfare NGOs can be against more animal welfare research, but I applaud the Commission for siding with science, not populistic opinion, in this matter,” Mette Lykke Nielsen, CEO of Fur Europe said. In January, the European Commission added the fur sector’s animal welfare programme WelFur to the European Commission’s Self-Regulation Database. It is the first time ever an animal welfare programme has been added to this database, and it means the animal welfare programme has been scrutinised by the European Commission’s experts and found credible and robust enough for legislation purposes. The Brussels-based umbrella organisation Eurogroup for Animals who organises the protests against Commissioner Andriukaitis, encourages European Parliament election candidates to “oppose initiatives which provide EU endorsement to the fur industry”, but the animal lobby’s current focus on fur does not worry Mette Lykke Nielsen: “It is exactly because of many years’ pressure from the surrounding society the European fur sector is way ahead on animal welfare. We welcome the decision of the European Commission to include fur animals in the next EU hub for animal welfare expertise in Europe. It stresses that EU holds fur farming in high regard because we are working professionally with animal welfare, and we are demonstrating this with the ongoing implementation of our science-based animal welfare programme WelFur. The animal lobby has worked intensively to prevent fur from being included in the reference centre. It appears to me that by doing this they reveal their intentions are guided by ideology rather than a genuine wish to improve animal welfare,” Mette Lykke Nielsen says. The purpose of the EU reference centres for animal welfare is to gather existing scientific knowledge and contribute to the dissemination of good practices on animal welfare in the EU. The scientific and technical expertise of the centres are to be used to carrying out studies and developing methods for animal welfare assessment and –improvement.
Hunters and furriers team up to make sustainable fashion
Feb 28 2019 - Design students from Viennese fashion school Sieben-Eichengasse have again competed in the Red Fox Austria Award competition last weekend and demonstrated how nature conservation and fashion design can go hand in hand towards sustainability. Besides the design student award, there is also an award for professional furriers. True to tradition winning designs were announced at the Hohe Jagd & Fischerei fair in Salzburg last weekend, an international event hosting more than 45.000 guests.Responsibility’. The Red Fox Austria Award was initiated in 2007, in order to demonstrate to the larger public what creative possibilities there are for the use of the Austrian red fox. Every year 50.000-60.000 red foxes are shot in Austria for conservation purposes. Some 8.000 foxes are pelted and utilised by national furriers – and some again are used in the annual Red Fox Award. “Fur is a natural, biodegradable material, and when you combine that with quality craftsmanship and interesting design, you have a product consumers care about and appreciate for a long time. We give value to waste, and the Red Fox Award works to make people aware of the sustainability qualities of fur,” says Otmar Sladky, President of the Austrian furriers’ guild says. Hunting is popular, but strictly regulated practice in Austria. Only licensed hunters are allowed to shoot foxes, yet the practice is supported by 75 per cent of the Austrians. Utilising the pelts for long-lasting garments adds an additional sustainability aspect to the fox hunting, and for the design students it is furthermore often their first opportunity to work with fur: “Fur is normally out of reach for students because it is too costly to experiment with, but here we have an otherwise unlikely group of hunters, furriers and students teaming up to create a sustainable alternative to fast fashion. It is very inspirational for everybody who is involved,” says Otmar Sladky. In addition to the national competition, the students are also given the opportunity to submit their creations for the international fashion design competition REMIX. Very appropriate to the Austrian award, the theme of this year’s REMIX competition was ‘Responsibility’.
Design, Sustainable fashion
FORMER SUMMER SCHOOL PARTICIPANT WINS REMIX GOLD AWARD
Feb 25 2019 - The 2017 Fur Summer School student Berivan Cemal won the most prestigious REMIX award for young fashion and fur design. The creative interpretation of this year’s theme Responsibility granted Berivan the support of the jury chaired by the Deputy Director of Vogue Italy and Head of Vogue Talents Sara Maino at the award ceremony in Milan last night. "Remix is an opportunity for the next generation of designers to experiment with and at the same time to pay attention to sustainability and work for a better future,’’ said Sara Sozzani Maino. The 27-year-old designer from the Netherlands started working with fur a few years ago after collaborating with FurLab Amsterdam. Later Berivan then took part in Fur Europe’s Summer School to study the supply chain and explore how fur fits with slow fashion and sustainability. ‘’My Remix collection is an investigation into my own immigrant background and the deep personal responsibility I feel to translate my heritage for generations to come through my designs and use of fur,’ said Berivan while describing the idea behind her mink blankets and avant-garde garments. The added that for her responsibility in fashion is mainly linked to sustainable production and minimising environmental impact. ‘’Beyond the fact, the mink is treated very well in Holland, mink is one of the few animals which are used in many industries, not only fashion – bones and oils are used to the fullest helping create bioenergy and beauty products, which also means waste is minimised. Besides using the seal and mink, I am also incorporating recycled wool and plastic as a symbol to preserve fashion and reject plastic fast fashion.'' Besides the recognition as a world-class young designer, Berivan gets a weeklong stay at Kopenhagen Furs design studio where she gets a new challenge – to turn 25 premium quality Kopenhagen Fur Mink skins into the most innovative fur design possible. The Silver REMIX award went to Huseyin Ozer, from Turkey, for creations were inspired by the stained-glass window of the Hagia Sophia. Dong Wang from China won the Saga Furs award ensuring him one week of fur innovation workshop in Saga Furs Design Centre. ‘’We have a new socially and environmentally aware generation that is currently crafting the future, and we are very proud to have young designers from over 23 countries this year applying to take part in REMIX eager to demonstrate how natural fur can be responsible,’’ said Mark Oaten, CEO of IFF. This was the 16th edition of the international competition which the International Fur Federation (IFF) organises with the support of Vogue Talents. Alongside the Deputy Director of Vogue Italy and Head of Vogue Talents Sara Maino Sozzani, the jury gathered together Gabriele Colangelo, Creative Director of Giada, the Danish designer Astrid Andersen, the fashion blogger Bryanboy and the Sustainability expert Samantha De Reviziis. All the winners of REMIX 2019 will see their creations at the centre of in IFF’s upcoming fashion advertising campaign FUR NOW later this year.
A new kind of businesses enter the fur trade
Feb 21 2019 - It is fashion week ‘season’ and true to tradition The One Milano fair takes place under the umbrella of Milan Fashion Week - and this year the organisers are spotting a new kind of exhibitors at The One Milano, the largest fur fair in Europe. “This year we have a lot of new companies exhibiting at The One Milano. These are people coming from other textile industries, and we appreciate this because they bring a fresh view on things,” Roberto Tadini, member of The One Milano Board of Directors, says. This year’s fair brings in a total of 393 exhibitors and some 8.000 buyers representing all European countries in addition to buyers from more than 20 countries in Asia, as well as countries in the Americas. According to Roberto Tadini, the exhibitors at this year’s The One Milano reflects a general change in the fur trade in which the traditional fur manufacturers either adapt to a modern style or the business fade away. Combined with the many new companies, the overall impression of the fair is strong before it kicks off Friday 22 February. “The quality of the exhibitors is very good. These are people who understand consumers and have a fresh, cool and more modern view on fashion. The whole fashion industry is changing, and with the millennial consumers sustainability is becoming very important to fashion,” Roberto Tadini says. In an extension of this and supported by Vogue the international fur design competition REMIX 2019 works under the theme ‘Responsibility’. The REMIX show takes place Sunday and concludes a competition counting more than 1.000 design students from 25 countries.