Who are


This website is published by Fur Europe. We represent the whole value chain of the European fur sector, and we work professionally to become even more sustainable on areas such as animal welfare, environment and traceability.

What is


To be honest there are too many myths and prejudices surrounding fur. Sustainablefur.com is dedicated to helping consumers and citizens form an informed opinion about fur. We do believe we do quite many things right in the European fur sector.

Animal Welfare based on science

WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.

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