This website is issued by Fur Europe with the purpose to provide reliable information and contribute to a balanced image of natural fur in Europe. We live in and work from Brussels, and we represent the whole value chain of the European fur sector including farmers, auction houses, furriers, designers, manufacturers and retailers.
We have implemented the most serious animal welfare programme in the world, and continues to work with a wide range of sustainability policies. A slowfashion alternative to synthetics, natural fur is an integrated part of Europe's circular bio economy, and represents a renewable fashion material with extraordinarily long active product life.
Animal Welfare based on science
WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.Learn more
Traceability: Next Big Trend in Fashion (and Politics)
Mar 11 2020 - As EU officials prepare ambitious measures aiming to make supply chains more transparent, the fur sector launches new global traceability scheme in 2020. The International Fur Federation's (IFF) new certification and traceability programme FURMARK will introduce a new chemical standard to keep track of health and safety requirements. It will also monitor environmental standards during dressing and dyeing and in future will oversee human rights across the entire fur supply chain. FURMARK comes as the EU is trying to boost its efforts and do more about transparency. Instead of merely tracing processes through the supply chains, new legislative proposals plan to look at how a product is being made from a sustainable perspective. In the Circular Economy Action Plan, the European Commission envisages a law to bind companies’ green claims to common Product Environmental Footprint Category Rules (PEFCRs) in a bid to tackle greenwashing. The action plan is proposing an electronic passport for products to contain information about emissions, expected lifespan, repairability and other sustainability information. EU policymakers also consider making due diligence mandatory for companies. With its vast market and globalised supply chains, the garment sector fell under the radar of legislators for human and workers’ rights violations and massive environmental impact of productions. But this increased scrutiny is not new for the fur sector. WelFur is an example of due diligence put in practice. A tool to identify animal welfare problems on the farm level of the fur supply chain, WelFur makes it possible to tackle issues accordingly. Based on the blockchain technology, FURMARK's traceability system would look at animal welfare, environmental concern and human rights issues through each stage of the supply chain. "We have a well-consolidated supply chain, and this allows us to provide real transparency and traceability, especially when it comes to animal welfare, fur dressing and sustainability standards," said Mark Oaten, CEO of IFF. As a result, different certification programmes and standards about fur from around the globe will follow the same standards of science, transparency and independent inspection. FURMARK certified fur could be traced back from its origin to the endpoint, enabling consumers to learn about how and where materials are sourced. The programme was developed in consultation with major brands such as the LVMH group and will kick off in 2020.
Sustainable Fur Forum
Sustainable Fur and the Circular Economy Action Plan
Mar 09 2020 - The textile and the clothing sectors are becoming central to the EU political discourse around the circular economy. This is illustrated by the European Green Deal, the new roadmap for a sustainable growth launched by the European Commission, which openly mentions the textile sector when referring to the European Commission's 'Circular Economy Action Plan'. This new plan aims to increase the circularity of the EU’s economy, preserve its natural environment and support the contribution of the EU’s industry in order to achieve a climate-neutral continent. The plan was presented on 11 March, and the fur sector is keen to contribute to its effective implementation at the coming Sustainable Fur Forum event in April. Natural fur is the ultimate example of a circular product The European Commission rightly counts the textile sector among those relying "mainly on unsustainable and sub-optimal use of resources, leading to excessive production of waste, and increasing the environmental footprint of our economy instead of bringing the needed decoupling". Yet, natural fur is a material characterised by longevity that generates little to no waste when it finally leaves the user-phase. Indeed, with proper care fur clothes last for decades, contrary to materials that intensify the environmental impacts due to their premature replacement. The longevity of natural fur stems from the material's durability as much as its ability to maintain a fresh look, and not 'wear out'. This makes natural fur an ideal material to repair, remodel and recycle. Keeping products in use for a long time is textbook circularity, but many modern products are not designed for longevity, and often most repair logistics are lacking. After decades of use, natural fur has the ability to biodegrade. As demonstrated by tests realised in 2018 by the Organic Waste Systems laboratory of Ghent (Belgium), natural fur biodegrades in landfill conditions through consumption by microorganisms of the carbon inside the fur. On the contrary, fake fur does not biodegrade as it is made of synthetic fibres, which break down into ever smaller pieces and eventually form microplastic fibres that are a serious polluter of all the world's oceans and waterways, as well as a serious threat to wildlife and human health. Upstream of the circularity of the material, farmed fur animals feed on waste products from the production of human food including chicken- and fish offal, pig blood and other protein sources. By buying these by-products, fur farms contribute to upcycling of waste generated by human food production and provide a source of revenue for thriving European bio-economy. Once the farming process is completed, fur farms supply by-products (manure, carcasses and soiled straw bedding) to other industries in order to produce second-generation biofuel, organic fertilizers or cosmetic products, thus completing the nutrient cycle. Sustainable Fur Forum: discussion about the Circular Economy Action Plan and beyond While fur owns intrinsic characteristics of sustainability (long-lasting, renewable, biodegradable) which make it one of the flagship productions of a circular economy, it is essential that the upcoming Circular Economy Action Plan enables the European fur value-chain to realize its potential to contribute to the transition towards responsible and sustainable use of the available resources. In this context, key concepts for the textile sector must be clearly defined (for example "recycling", "re-manufacturing", "reuse"), financial instruments shall be envisaged to help companies in their transition towards a more circular production, while consumers must be properly informed about the environmental impact of their choices and about the sustainable consumer behaviour. Beyond the Commission's next action plan, it is clear that the reflection around the further development of the economy in a circular way is one of utmost importance, and that this ground-breaking paradigm is likely to modify production and consumption patterns for many years to come. The role of fur in the circular economy will be at the heart of the next Sustainable Fur Forum event that is set to take place in May or June in the European Parliament of Brussels. More information will soon be available on the website sustainablefur.com.
Natural Fur: global sustainability strategy launched in London
Feb 21 2020 - In the limelight of the many festivities taking place in and around London Fashion Week, the International Fur Federation (IFF) launched its sustainability strategy in London this week. The strategy consists of the three main pillars Good for Welfare, Good for People, and Good for the Environment, and eight major initiatives including the 2020 launch of FURMARK, a global welfare certification and traceability scheme. Read the detailed strategy here. "Fur is one of the most sustainable natural materials, the epitome of 'slow fashion', and is an industry worth an estimated 30 billion dollars per year that employs hundreds of thousands across the globe. All of those involved in the sector and wider supply chain have a role to play in helping to meet and deliver these ambitious goals, and this strategy will help them to do that," Mark Oaten, CEO of IFF said. He was complemented by Mr. Ulrik Petersen, the deputy at the Danish Embassy in London, where the event took place: "We recognise that fur and the concept of sustainable fashion complement one another. Fur is a natural, sustainable material that epitomises the concept of circular, 'slow' fashion. Representing quality, individuality, and accessibility, fur is and remains popular. Fur, therefore, has a role to play as part of the solution to the problems surrounding fast fashion, and this new sustainability strategy emphasises that with clarity," he said. In a panel debate Gianluca Longo, style editor at British Vogue and Cabana, designer Ineta Joksaite and fur farmers John Papsø and Ryan Holt, shared insight on the realities of using animal fur. Figures from the IFF show that around one-third of fur garments are purchased second-hand, 16 per cent of fur is restyled and only 12 per cent thrown away. Such figures reflect the essence of a circular economy, a concept for production and consumption seeking to design out waste. The circular economy is becoming increasingly popular in politics, not least in the European Union, where several upcoming legislative frameworks target product longevity and waste reduction. The International Fur Federation is a sister organisation to Fur Europe, representing the global fur trade. Fur Europe's animal welfare assessment WelFur programme is a part of FURMARK.
Report against WelFur fails to compromise its scientific basis
Feb 13 2020 - The animal lobby coalition Fur Free Alliance fails to bring anything new to the table in a new report about WelFur. Named 'Why WelFur fails to stop the suffering of animals on fur farms’ the report seeks to discredit WelFur and tie the fur sector's housing system with inherently poor animal welfare. "It's old wine on new bottles. At the end of the day this dispute comes down to values and gut-feelings, but the scientific literature does not support the notion that animals generally don't thrive on fur farms. Actually Fur Free Alliance makes no real attempt to attack the scientific foundation of WelFur either. They know of course, WelFur is very solid science, independent, and bulletproof, so they stay on the well-known slogans," Mette Lykke Nielsen, CEO of Fur Europe said. The report was presented in the European Parliament on 21 January, at the same time as Fur Europe's 'This is Fur' event. Yet, the organisers did not invite the fur sector to engage in an open debate, and this is not doing anything good for the democratic debate, according to Mette Lykke Nielsen. "A collective animal lobby has long ago announced they want a European-wide ban on fur farming, and at the same time they don't want to engage in debate with us. I'm a democrat by heart, so I don't have a whole lot of respect for this attitude, but I understand it's a strategy. It's a way to avoid being confronted with the scientific knowledge that threatens to disturb their ideas about animal welfare," she said. Does Fur Free Alliance's report have no merits at all? "Sure. It represents values that are legitimate in a free democracy, but its conclusions are speculative. The expert who draws the conclusions has never set foot on a fur farm. It's not really serious." Download Fur Europe's answer to the FFA report (pdf). WelFur is developed by independent scientists from European universities, and works on the same principles as the European Commission's Welfare Quality programme. Furthermore, WelFur is endorsed in the EU Database for Self-regulations.
The People Behind Fur – Meet Fur Farmers
Feb 12 2020 - The most important part of being a farmer is to love your animals because you depend on them for a living, says Rasa Salygienė. She and her husband moved back to their home country after working abroad as workers on farms. Their dream was to open a mink farm in Lithuania and live there with their children. Now Rasa talks about the challenges and whether she is happy with the choice she and her husband made in the video. Find out more stories like this in this section.
Sustainable Fur Forum
Successful kick-off for the Sustainable Fur Forum
Jan 23 2020 - Set up at the initiative of Fur Europe, the Sustainable Fur Forum (SFF) is a new platform of discussion within the European Parliament about fur related topics. It is intended for all Members of the European Parliament who consider sustainability to be an essential component of today's production and consumption dynamics. On the side of the exhibition « This is Fur 2020 », which is displaying in the European Parliament from 21 to 23 of January the incomparable know-how and quality of fur production made in the EU, the actors of the European fur value chain have launched on Wednesday, 22nd of January, a cross-party and cross-committee Forum of discussion for all interested MEPs. The SFF will provide science-based and fact-based input on different topics of European interest which involve natural fur and highlight its potential for helping the EU to manage the different aspects of a sustainable transition: circular economy, environmental footprint, traceability, respect of the welfare of animals and protection of biodiversity. The SFF launch took place during a convivial reception hosted by MEP Juozas Olekas (S&D, Lithuania) in the European Parliament in the presence of the EU fur sector and many other prominent European policymakers. MEP Olekas, who kindly accepted to be the Chair of the SFF, declared: « In a time when the EU institutions announced ambitious plans to make the European economy more sustainable, circular and transparent, the Sustainable Fur Forum is a much needed initiative. The Forum will bridge the gap between policymakers, industry, academia and civil society to find solutions that protect both the environment and consumers and make the European fur sector more sustainable and competitive ». MEP Manolis Kefalogiannis (EPP, Greece), will be the SFF Vice-Chair. SFF events will bring together European policymakers and relevant stakeholders allowing to hold balanced and constructive debates. The first event will take place in April 2020 and will be focused on the upcoming Circular Economy Action Plan to be adopted by the European Commission.
‘This is Fur’ Exhibition Grows in Popularity in European Parliament
Jan 23 2020 - ‘This is Fur’ is an attraction in the European Parliament, where Fur Europe’s European lobby event takes place 21-23 January. More than 100 bilateral meetings had already taken place before the final day, Thursday, but it is the many spontaneous visits to the stand in the communication area of the Altiero Spinello building that surprises Fur Europe. “The stand is somehow visually attractive because we get lots of guests, who are just curious to see what’s going on. People are really sweet, and our messages are well received. Our members have been very busy this week, but we have a lot of fun with it,” said Fur Europe CEO Mette Lykke Nielsen. Spontaneous visits to the ‘This is Fur’ stand range from MEPs to other animal industries and –sectors, and once inside the attraction is the fur garment samples, all designed for longevity but with different strategies. “Fur samples were also popular on previous ‘This is Fur’ events. Natural fur does that to people. You just have to touch the material when you see it. This time we also brought a virtual reality experience from fur farms. This is popular too, especially the younger audience is keen to put on the virtual reality goggles.” The stand also offers two furriers working both on the remodelling of second-hand garments, and answering questions about the craft, material, repairment, personalisation and care. Fur Europe’s purpose with bringing its members to Brussels to meet their national MEPs and other stakeholders is to inform about the circular qualities of natural fur and promote the sustainability policies of the industry. According to Chairman of Fur Europe, John Papsø, this goal has already been achieved: “Our environmental attributes and advanced approach to animal welfare is an eye-opener to most people, so I think it is safe to say we will come back. Fur always comes back,” he says. The lobby event closes down Thursday 23 January at 4 p.m.
Open Position: WelFur Assistant
Jan 22 2020 - Fur Europe is currently hiring a full-time intern for a duration of either 6 or 12 months starting from 2nd March. The successful candidate will join an informal yet highly professional and collaborative working environment and a dedicated multi-national team and will assist the Head of WelFur and will work in the field of animal welfare. ABOUT THE POSITION Support in the implementation and management of the WelFur program on the European fox, mink and finnraccoon farms Report to: Head of WelFur Assisting on the day-to-day communication to fur farmers and other stakeholders about the WelFur program Collecting and updating data on the WelFur implementation Developing material for the internal and external website of Fur Europe Assisting the Fur Europe engagement in the IFASA congress and work around this network Managing and arranging WelFur advisor seminars and updates Attending relevant events or conferences and report to Fur Europe members ABOUT THE CANDIDATE Education and experience Bachelor or Master’s degree in agricultural science or similar; Proven knowledge about animal husbandry; Fluency in English is essential; fluency in other EU languages is welcome; Skills Quick learner, ability to grasp complex concepts rapidly; Strong research and analysis skills; Team-player, proactive and inquisitive mindset; Fully familiar with Microsoft software such as Word, Excel, PowerPoint. ABOUT THE SELECTION PROCESS You can send your CV and cover letter to email@example.com until Sunday, 9th February at midnight. Candidates will be informed by e-mail if they are accepted to the interview phase shortly after. Interviews are expected to take place in February 2020. Ideally, the contract will start on Monday, 2nd March, for the total duration of 6 or 12 months. The contract will be a convention d’immersion professionelle.
Sweden rejects ban on fur farming with reference to scientific facts
Jan 15 2020 - There is no scientific foundation for claiming poor animal welfare in the Swedish mink production, and Minister for Rural Affairs Jennie Nilsson has consequently rejected a ban on fur farming in Sweden. In a debate in the Swedish parliament today the Minister referred to the scientific recommendations of the Swedish Board of Agriculture, published in January 2018. This work was commissioned with the exact purpose of scrutinising the mink production for animal welfare issues and point to new legislation if needed. The Swedish Board of Agriculture did not find a reason to suggest new legislation on the basis of a scientific review of the current literature. Instead, the Board of Agriculture pointed out the improved animal welfare performance in the Swedish mink production since 2012, which has been fuelled by the Swedish fur farmers' own, voluntary health scheme. The industry initiative was also highlighted by the Minister, who stressed the scientific basis of the 2018 recommendations, as well as the importance of legislation based on scientific knowledge: "The Board of Agriculture relied on the Scientific Committee. As a responsible minister, this is an incredibly important tool in such [animal welfare] contexts. I think it is important to make decisions, that to the extent possible is based on scientific facts," she said. Other relevant welfare issues were likewise scrutinised by the Swedish experts. The 2018 study established that the farmed mink is domesticated and cannot be compared to its wild counterpart. Likewise, the study established that swimming water is not an essential need for farmed mink, and found the appearance of stereotypical behaviour is at a very low level, which furthermore cannot be associated with herds, but only individuals. It was further noted that more research is desirable, and the option to utilise the European-wide WelFur programme, that is based on the principles of the European Commission's Welfare Quality programme, for future welfare improvements in the Swedish fur production.
Sustainable Fashion Debate During ‘This is Fur’ Sold Out
Jan 10 2020 - The opening remarks will be delivered by Fur Europe's CEO Mette Lykke Nielsen, when Brussels media Politico hosts a panel debate on sustainability in the fashion industry during the 'This is Fur' event 22 January. Politico's Spotlight “Achieving Sustainability in the Fashion Industry: what’s the way forward?” will take place inside the European Parliament: "Clothes contribute more to climate change than international flights and shipping combined, and the problem is getting worse. Falling prices and the rise of fast fashion have led to growing demand and a tendency to see clothing as disposable. As Europeans’ wardrobes are getting bigger, so is the sector’s environmental footprint," the event description reads. Among the subjects of the panel, the debate will look at potential legislative plans to reduce the fashion industry's environmental impact, current linear business models, how to get consumers to buy less, but better clothing, longevity and so on. Fur Europe is a partner of the event because of the subject's alignment with both values and policies in the fur sector: "Well, natural fur is the very symbol of slow fashion, and today's clear-cut consensus is that longer active clothing life is the most effective way to improve sustainability in fashion. No garment compares to natural fur when it comes to longevity, and it is a huge environmental advantage when you can distribute a product's footprint over a long time. So Politico's debate hits a tune with us in the fur community. We always involve ourselves in the societal debates we have stakes in," Mette Lykke Nielsen said. The interest for the fashion debate has been very big, and there are no more seats available.