This is Fur 21-23 January 2020
The European fur community is coming to EU capital Brussels to meet EU politicians and other stakeholders. We are in Brussels to talk about all aspects of sustainability and to demonstrate the circular qualities of natural fur.
Animal Welfare based on science
WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.Learn more
Sweden rejects ban on fur farming with reference to scientific facts
Jan 15 2020 - There is no scientific foundation for claiming poor animal welfare in the Swedish mink production, and Minister for Rural Affairs Jennie Nilsson has consequently rejected a ban on fur farming in Sweden. In a debate in the Swedish parliament today the Minister referred to the scientific recommendations of the Swedish Board of Agriculture, published in January 2018. This work was commissioned with the exact purpose of scrutinising the mink production for animal welfare issues, and point to new legislation if needed. The Swedish Board of Agriculture did not find reason to suggest new legislation on basis of a scientific review of the current literature. Instead the Board of Agriculture pointed out the improved animal welfare performance in the Swedish mink production since 2012, which has been fuelled by the Swedish fur farmers' own, voluntary health scheme. The industry initiative was also highlighted by the Minister, who stressed the scientific basis of the 2018 recommendations, as well as the importance of legislation based on scientific knowledge: "The Board of Agriculture relied on the Scientific Committee. As a responsible minister this is an incredibly important tool in such [animal welfare] contexts. I think it is important to make decisions, that to the extent possible are based on scientific facts," she said. Other relevant welfare issue were likewise scrutinised by the Swedish experts. The 2018 study established that the farmed mink is domesticated and cannot be compared to its wild counterpart. Likewise the study established that swimming water is not an essential need for farmed mink, and found the appearance of stereotypical behavior is at a very low level, which furthermore cannot be associated with herds, but only individuals. It was further noted that more research is desirable, and the option to utilise the European-wide WelFur programme, that is based on the principles of the European Commission's Welfare Quality programme, for future welfare improvements in the Swedish fur production.
sustainable fashion debate during ‘This is Fur’ is sold out
Jan 10 2020 - The opening remarks will be delivered by Fur Europe's CEO Mette Lykke Nielsen, when Brussels media Politico hosts a panel debate on sustainability in the fashion industry during the 'This is Fur' event 22 January. Politico's Spotlight “Achieving Sustainability in the Fashion Industry: what’s the way forward?” will take place inside the European Parliament: "Clothes contribute more to climate change than international flights and shipping combined, and the problem is getting worse. Falling prices and the rise of fast fashion have led to growing demand and a tendency to see clothing as disposable. As Europeans’ wardrobes are getting bigger, so is the sector’s environmental footprint," the event description reads. Among the subjects of the panel debate are potential legislative plans to reduce the fashion industry's environmental impact, current linear business models, how to get consumers to buy less, but better clothing, longevity and so on. Fur Europe is partner of the event because of the subject's alignment with both values and policies in the fur sector: "Well, natural fur is the very symbol of slow fashion, and today's clear-cut consensus is that longer active clothing life is the most effective way to improve sustainability in fashion. No garment compares to natural fur when it comes to longevity, and it is a huge environmental advantage when you can distribute a product's footprint over a long time. So Politico's debate hits a tune with us in the fur community. We always involve ourselves in the societal debates we have stakes in," Mette Lykke Nielsen said. The interest for the fashion debate has been very big, and there are no more seats available.
The European Fashion Industry buys WelFur Certified pelts
Jan 08 2020 - As the first WelFur certified skins go on sale at international fur auction house Saga Furs in December 2019, brokers buying on behalf of European fashion brands are the most active buyers in the auction room. Blue Frost Fox pelts are effectively the first sourced from WelFur certified European fur farms. Fur broker Alex Tarantola was amongst the 200 international buyers in the audition room who arrived in Helsinki to buy skins. He is noticing a shift in the attitude of the fashion brands he works with when it comes to certified natural fur. "It’s not only increased interest in getting certified pelts. For brands now, certification is a must," says Alex while carefully observing the auctioneers at the podium. ''They need to be covered by a credible certification. And it’s not a matter whether it’s worth more or less. It is a matter of whether they are in or out." Tia Matthews, the Fashion Business Director at Saga Furs, says this is not a surprise. Regardless of whether it is fur or cotton, traceability is still one of the biggest challenges across the complex fashion supply chains. "That’s why brands want to use WelFur skins sourced from European certified farms. It allows them to show their commitment to sustainability and demonstrate that the materials they use could be traced back to sustainable productions." Also on the Asian market many see the WelFur certification as a means to enhance competitiveness and demonstrate quality, according to Samantha Vesala, Saga Furs’ Asia Business Director. "There is a noticeable difference in the quality of the material depending on where they originate from. Asian brands require certification proof because they want to be able to say that the lots come from Europe." As buyers and brokers follow the prices on the screen and check order papers, farmers sit at the back of the auction room observing. Jari Isosari is amongst them. A third-generation farmer living in Ostrobothnia, a region in Finland living mainly out of fur farming, he says that WelFur helps him to see how to improve his farming practices. "We can show to the people that we have a responsibility toward the animals, and we care about them in the same way as any farmer would."
World premiere of certified natural fur pelts
Dec 19 2019 - Fox pelts certified in accordance with the European WelFur standard will be on offer for the first time during the international fur auction at Saga Furs in Helsinki, Finland, 19-20 December 2019. WelFur is the biggest and most comprehensive animal welfare programme ever to be implemented across an entire continent, which count 2,918 European mink and fox farms currently housing 35 million animals. "Consumers today want to know how the products they buy have come about. Animal welfare is an important societal value, it means the world to a lot of people, and we are incredibly proud of European fur farmers setting a new standard for on-farm animal welfare assessment across an entire industry. This has not been done anywhere before. Still, product transparency is clearly the direction society moves towards, and we are proud to be livestock first movers," said Mette Lykke Nielsen, CEO of Fur Europe, a Brussels-based umbrella organisation for the entire European fur industry. WelFur is developed by independent scientists from seven European universities and sets out to establish a reliable, fact-based picture of the level of animal welfare on each fur farm. The farm assessments, as well as the issuing of WelFur certificates, are carried out by independent third-party Baltic Control. The WelFur programme is based solely on the principles and methodology of the European Commission’s Welfare Quality project and has been endorsed in the European Commission’s database for self-regulations. It is the first and only animal welfare programme to be obtained in the database for self-regulations that requires testing against principles of openness, reliability, good faith, monitoring, continuous improvement and inclusiveness. "The independence of the programme has been critical to us from the beginning because as a producer, you cannot reliably assess yourself. I think independent assessments are particularly important when it concerns animals since all animal debates quickly become very heated and emotional," Mette Lykke Nielsen said. The auction sales of WelFur certified fur pelts kicks off in the morning of 19 December. Due to the lengthy manufacturing process of handmade fur products, natural fur products carrying the WelFur certification will only become widely available to consumers from September 2020 onwards. Facts about WelFur WelFur is based on the principles of the European Welfare Quality project and developed by independent scientists from seven European universities*. External reviewers have secured the conservation of the scientific quality and alignment with the original Welfare Quality project. All farm assessments are undertaken by independent third-party Baltic Control . Baltic Control is also the sole issuer of WelFur certificates. Animal-based measurements are central in WelFur. These measurements are an indirect way to ask the animals themselves about their well-being. They are widely endorsed by animal welfare experts, albeit they are not yet commonly used in animal welfare assessments. 2,918 fox and mink farms across 22 European countries have been assessed in the period 2017-2019, which concludes the implementation phase. Two percent of the fur farms did not achieve a WelFur certificate. There is an increasing interest of WelFur outside Europe, and the programme is being expanded to individual fur farms outside Europe as well. A WelFur protocol for finnraccoon has been developed following the protocols for mink and fox. The finnraccoon protocol is currently being tested. The first sales of WelFur certified mink will take place at Kopenhagen Fur, Denmark, in February 2020. * University of Eastern Finland, MTT Agrifood Research (Finland), Aarhus University (Denmark), Norwegian University of Life Sciences, Swedish University of Agricultural Sciences, University of Utrecht (The Netherlands), French National Institute of Agronomic Research
European fur community is ready for Green Deal
Dec 18 2019 - The European Commission unveiled the European Green Deal on December 11, outlining the EU’s vision for a climate neutral continent in 2050 and a roadmap of concrete actions to achieve such goal. Fur Europe welcomes this initiatives and highlights several areas of interests where the European fur sector can provide a meaningful contribution. As part of the Green Deal, the EU will propose a new Circular Economy action plan addressing the textile sector. Fur Europe will share best practices of the fur sector and work with the EU institutions in order to push the European fashion industry and consumers towards sustainable production and consumption patterns based on natural materials, reuse and remanufacturing of products, and waste reduction. As part of this initiative, Fur Europe also hopes that the Product Environmental Footprint initiative of the European Commission will be fully embedded in the Green Deal in order to deliver a common methodology to assess the sustainability of products. Secondly, the Green Deal envisages a new EU biodiversity strategy. Fur Europe has so far successfully worked with the EU institutions and member states in order to reconcile industry practices with the sector’s aim to protect the environment and biodiversity in Europe. In view of the new strategy, Fur Europe will continue to contribute in particular to the pursuit of Target 5 of the EU Biodiversity Strategy, addressing the control and eradication of invasive alien species. A third area of interest for the fur sector will be the so-called ‘Farm to Fork’ strategy, which aims to deliver sustainable food for all. The strategy will indirectly affect fur farming practices from animal welfare and environmental points of view. Therefore Fur Europe will act in concert with other livestock producers to ensure that any measures affecting farming is based on a rigorous scientific basis. Fur Europe will also ensure the protection and promotion of the work so far done on animal welfare by the European fur industry. In this view, Fur Europe looks forward to cooperate with the newly established EU Reference Centre on the welfare of poultry, rabbits and fur animals. Finally, the Green Deal includes a ‘Chemical Strategy for Sustainability’ to reduce the use of hazardous chemicals and their spread in the environment. Also in this case, Fur Europe will work to achieve the highest level of consumer protection and product safety while maintaining a high level of competitiveness in the European fur industry, in particular concerning the restriction of certain chemical substances, the use of safe alternatives and the market surveillance.
Take a 360° VR Tour Around a Fox Farm
Dec 17 2019 - Immerse yourself in an experience like never before. This 360° VR video takes you at the heart of a European fox farm. This allows you to witness how foxes are raised and how farmers take care of their animals. Enjoy the 360° VR Tour of fox farm!
‘This is Fur’ kicks off 21-23 January
Dec 15 2019 - 21-23 January 2020, leaders from the European fur community are gathered in Brussels to meet their MEPs and other political stakeholders in the Brussels bubble. It is the third time the European fur sector promotes itself in the capital of Europe, following events in both 2014 and 2015. This event aimed at providing ‘first hand’ factual and reliable information about the fur industry to the EU institution representatives and an engagement and open dialogue platform for all relevant stakeholders. "There are many myths and prejudices about fur, and it is important for us to tell lawmakers about natural fur's circular qualities, and demonstrate how the European fur sector can help EU to reach its goals of climate neutrality. We have very strong policies to present including Europe's most comprehensive, science-based animal welfare programme. We are quite exited," Mette Lykke Nielsen, CEO of Fur Europe said. Besides more than 100 bilateral meetings the event in January also offers debates and presentations on animal welfare, environment and fashion. The latter with the sustainability angle, which has defined the public debate over fashion in 2019. As the most effective way to improve sustainability in fashion is longer active life for clothing, natural fur has role model qualities and this will be demonstrated live at the stand in the communications area on the third floor of the European Parliament. During the event Fur Europe is also partner on a Politico Event titled "Achieving sustainability in the fashion industry: what's the way forward?" DOWNLOAD THE PROGRAMME (PDF)
European livestock sector unites to ‘burst’ the myths
Dec 10 2019 - Representatives from the European livestock sector gathered today in front of the European Commission buildings in Brussels to address the danger of oversimplifying the debate around livestock and its role in European society. This flash action echoes a number of concerns highlighted by the numerous protests that have taken place in different European countries in recent weeks. Aiming to tackle the myths that prevail online today and the agri-bashing related to livestock production, the European Livestock Voice, a group of EU-based organisations that are active on livestock issues, decided to raise their voices at EU-level by bringing together farmers, MEPs and other actors from the sector to 'burst' a series of balloons carrying common myths or misinformation in front of the European Commission building. This action took place on the first day of the European Commission’s Agricultural Outlook conference and a few days after the new European Commission was appointed in order to try to rebalance the debate around livestock production. Marianne Streel, President of the Wallonian Farmers Organisation, who was present during the flash action, said "We want to urge people and policy-makers to pay attention to the European livestock sector and to the misleading information that is damaging its reputation and endangering farmers’ livelihoods and even their lives in some cases. In Wallonia, farms shut up shop every day. In the last 10 years, 31% of our farms have disappeared. These are clear and frightening figures that can also be found in other Member States. If we lose our livestock farms, the repercussions will be significant in many areas, both in our countryside and on our plates. These consequences are currently overlooked in the debates because we tend to forget the positive aspects of livestock in Europe." In this regard, professionals from the sector are starting to mobilise to raise awareness throughout Europe, from Ireland to Italy, with initiatives that aim to make their point of view heard and remind decision-makers that the debate on these issues is also constantly evolving at academic level. The European Livestock Voice launched an initial campaign at EU level supported by a website with the aim to engage in the debate, focusing on facts and feedback from professionals in the sector. During the flash action, the organisers announced that the group will continue and expand these actions in the coming months. “We need to stand up with facts and figures. I am a strong supporter of the European Campaign #MeattheFacts, because it shows the livestock contribution to soil fertility, carbon sequestration, organic fertilizers, bioeconomy etc. There is no healthy environment or balanced healthy diet without livestock production! In addition, it is important to have in mind that around 30 million jobs are linked to the livestock sector, many of them in areas with risk of abandonment or desertification. This sector is crucial for keeping our rural areas alive,” said Mazaly Aguilar (ECR).
Furriers Launch Online Platform to Quench Desire for Recycling
Nov 13 2019 - A new online platform in Spain helps consumers eager to recycle fur to find fur workshop easier and faster. Plataforma Ipeleteros has an integrated search engine, which allows identifying a fur workshop based on location and individual needs of the customer. After filling in a short questionnaire, the platform pinpoints the most suitable furrier to do the remodelling and puts the customer in touch. Javier Hernandez, a furrier and the founder of the platform, came up with the idea after realising that people often struggle to find the right kind of service. After the main workshop in Barcelona, furriers from Madrid, Barcelona, León and Valencia also joined the network, which so far attracted 500 new customers. Its popularity grew significantly recently, which Javier attributes to increased concerns about the environment. "It is impossible to open a newspaper or to listen to the news without hearing about climate change. Experts recommend recycling to avoid CO2 emissions and to give materials a second life. It is very important to encourage customers to reuse their clothes," Javier said. "This is exactly what we are doing - contributing to a circular economy by using the fur skins for longer." According to Javier, the slow fashion movement has prompted people to shift to more conscious consumerism by buying less and using for longer. "Clients don’t think about buying something new all the time; they much more prefer to take advantage of what they already have because it either has some sentimental value or because they invested money in it." Throughout his career, Javier has come across fur coats as old as 70 years. He says that even with a minimum lifespan of 30 years, fur clothes could easily be upcycled into contemporary models. Beyond the environmental aspect, the online platform also has another advantage. As it became more popular, it boosted employment for many small to medium-sized fur businesses across Spain. "Over the years, this little experiment has become a platform that generates work for many workshops," Javier said. He hopes that in future, the platform could expand further in Spain, but also in other European countries where consumers are interested in upcycling.
VIDEO: Inside a Mink Farm in 360°
Nov 13 2019 - Welcome to a mink farm! This new immersive 360-degrees experience takes you straight to a fur farm, and provides a different viewpoint on mink farming. See how the animals live, what they eat and find out how the wellbeing of the mink is ensured. Enjoy the visit.