This website is issued by Fur Europe with the purpose to provide reliable information and contribute to a balanced image of natural fur in Europe. We live in and work from Brussels, and we represent the whole value chain of the European fur sector including farmers, auction houses, furriers, designers, manufacturers and retailers.
We have implemented the most serious animal welfare programme in the world, and continues to work with a wide range of sustainability policies. A slowfashion alternative to synthetics, natural fur is an integrated part of Europe's circular bio economy, and represents a renewable fashion material with extraordinarily long active product life.
Animal Welfare based on science
WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.Learn more
Natural Fur: global sustainability strategy launched in London
Feb 21 2020 - In the limelight of the many festivities taking place in and around London Fashion Week, the International Fur Federation (IFF) launched its sustainability strategy in London this week. The strategy consists of the three main pillars Good for Welfare, Good for People, and Good for the Environment, and eight major initiatives including the 2020 launch of FURMARK, a global welfare certification and traceability scheme. Read the detailed strategy here. "Fur is one of the most sustainable natural materials, the epitome of ‘slow fashion’, and is an industry worth an estimated 30 billion dollars per year that employs hundreds of thousands across the globe. All of those involved in the sector and wider supply chain have a role to play in helping to meet and deliver these ambitious goals and this strategy will help them to do that," Mark Oaten, CEO of IFF said. He was complemented by Mr. Ulrik Petersen, deputy at the Danish Embassy in London, where the event took place: "We recognise that fur and the concept of sustainable fashion complement one another. Fur is a natural, sustainable material that epitomises the concept of circular, ‘slow’ fashion. Representing quality, individuality, and accessibility, fur is and remains popular. Fur therefore has a role to play as part of the solution to the problems surrounding fast fashion, and this new sustainability strategy emphasises that with clarity," he said. In a panel debate Gianluca Longo, style editor at British Vogue and Cabana, designer Ineta Joksaite and fur farmers John Papse and Ryan Holt, shared insight on the realities of using animal fur as fabric. Figures from the IFF show that around one third of fur garments are purchased second-hand, 16 percent of fur is restyled and only 12 percent thrown away. Such figures reflect the essence of circular economy, a concept for production and consumption seeking to design out waste. Circular economy is becoming increasingly popular in politics, not least in the European Union, where several upcoming legislative frameworks targets product longevity and waste reduction. The International Fur Federation is a sister organisation to Fur Europe, basically representing the global fur trade outside Europe. Fur Europe’s animal welfare assessment WelFur programme is a part of FURMARK.
Report against WelFur fails to compromise its scientific basis
Feb 13 2020 - The animal lobby coalition Fur Free Alliance fails to bring anything new to the table in a new report about WelFur. Named 'Why WelFur fails to stop the suffering of animals on fur farms’ the report seeks to discredit WelFur and tie the fur sector's housing system with inherently poor animal welfare. "It's old wine on new bottles. At the end of the day this dispute comes down to values and gut-feelings, but the scientific literature does not support the notion that animals generally don't thrive on fur farms. Actually Fur Free Alliance makes no real attempt to attack the scientific foundation of WelFur either. They know of course, WelFur is very solid science, independent, and bulletproof, so they stay on the well-known slogans," Mette Lykke Nielsen, CEO of Fur Europe said. The report was presented in the European Parliament on 21 January, at the same time as Fur Europe's 'This is Fur' event. Yet, the organisers did not invite the fur sector to engage in an open debate, and this is not doing anything good for the democratic debate, according to Mette Lykke Nielsen. "A collective animal lobby has long ago announced they want a European-wide ban on fur farming, and at the same time they don't want to engage in debate with us. I'm a democrat by heart, so I don't have a whole lot of respect for this attitude, but I understand it's a strategy. It's a way to avoid being confronted with the scientific knowledge that threatens to disturb their ideas about animal welfare," she said. Does Fur Free Alliance's report have no merits at all? "Sure. It represents values that are legitimate in a free democracy, but its conclusions are speculative. The expert who draws the conclusions has never set foot on a fur farm. It's not really serious." Download Fur Europe's answer to the FFA report (pdf). WelFur is developed by independent scientists from European universities, and works on the same principles as the European Commission's Welfare Quality programme. Furthermore, WelFur is endorsed in the EU Database for Self-regulations.
The People Behind Fur – Meet Fur Farmers
Feb 12 2020 - The most important part of being a farmer is to love your animals because you depend on them for a living, says Rasa Salygienė. She and her husband moved back to their home country after working abroad as workers on farms. Their dream was to open a mink farm in Lithuania and live there with their children. Now Rasa talks about the challenges and whether she is happy with the choice she and her husband made in the video. Find out more stories like this in this section.
Sustainable Fur Forum
Successful kick-off for the Sustainable Fur Forum
Jan 23 2020 - Set up at the initiative of Fur Europe, the Sustainable Fur Forum (SFF) is a new platform of discussion within the European Parliament about fur related topics. It is intended for all Members of the European Parliament who consider sustainability to be an essential component of today's production and consumption dynamics. On the side of the exhibition « This is Fur 2020 », which is displaying in the European Parliament from 21 to 23 of January the incomparable know-how and quality of fur production made in the EU, the actors of the European fur value chain have launched on Wednesday, 22nd of January, a cross-party and cross-committee Forum of discussion for all interested MEPs. The SFF will provide science-based and fact-based input on different topics of European interest which involve natural fur and highlight its potential for helping the EU to manage the different aspects of a sustainable transition: circular economy, environmental footprint, traceability, respect of the welfare of animals and protection of biodiversity. The SFF launch took place during a convivial reception hosted by MEP Juozas Olekas (S&D, Lithuania) in the European Parliament in the presence of the EU fur sector and many other prominent European policymakers. MEP Olekas, who kindly accepted to be the Chair of the SFF, declared: « In a time when the EU institutions announced ambitious plans to make the European economy more sustainable, circular and transparent, the Sustainable Fur Forum is a much needed initiative. The Forum will bridge the gap between policymakers, industry, academia and civil society to find solutions that protect both the environment and consumers and make the European fur sector more sustainable and competitive ». MEP Manolis Kefalogiannis (EPP, Greece), will be the SFF Vice-Chair. SFF events will bring together European policymakers and relevant stakeholders allowing to hold balanced and constructive debates. The first event will take place in April 2020 and will be focused on the upcoming Circular Economy Action Plan to be adopted by the European Commission.
‘This is Fur’ Exhibition Grows in Popularity in European Parliament
Jan 23 2020 - ‘This is Fur’ is an attraction in the European Parliament, where Fur Europe’s European lobby event takes place 21-23 January. More than 100 bilateral meetings had already taken place before the final day, Thursday, but it is the many spontaneous visits to the stand in the communication area of the Altiero Spinello building that surprises Fur Europe. “The stand is somehow visually attractive because we get lots of guests, who are just curious to see what’s going on. People are really sweet, and our messages are well received. Our members have been very busy this week, but we have a lot of fun with it,” said Fur Europe CEO Mette Lykke Nielsen. Spontaneous visits to the ‘This is Fur’ stand range from MEPs to other animal industries and –sectors, and once inside the attraction is the fur garment samples, all designed for longevity but with different strategies. “Fur samples were also popular on previous ‘This is Fur’ events. Natural fur does that to people. You just have to touch the material when you see it. This time we also brought a virtual reality experience from fur farms. This is popular too, especially the younger audience is keen to put on the virtual reality goggles.” The stand also offers two furriers working both on the remodelling of second-hand garments, and answering questions about the craft, material, repairment, personalisation and care. Fur Europe’s purpose with bringing its members to Brussels to meet their national MEPs and other stakeholders is to inform about the circular qualities of natural fur and promote the sustainability policies of the industry. According to Chairman of Fur Europe, John Papsø, this goal has already been achieved: “Our environmental attributes and advanced approach to animal welfare is an eye-opener to most people, so I think it is safe to say we will come back. Fur always comes back,” he says. The lobby event closes down Thursday 23 January at 4 p.m.
Open Position: WelFur Assistant
Jan 22 2020 - Fur Europe is currently hiring a full-time intern for a duration of either 6 or 12 months starting from 2nd March. The successful candidate will join an informal yet highly professional and collaborative working environment and a dedicated multi-national team and will assist the Head of WelFur and will work in the field of animal welfare. ABOUT THE POSITION Support in the implementation and management of the WelFur program on the European fox, mink and finnraccoon farms Report to: Head of WelFur Assisting on the day-to-day communication to fur farmers and other stakeholders about the WelFur program Collecting and updating data on the WelFur implementation Developing material for the internal and external website of Fur Europe Assisting the Fur Europe engagement in the IFASA congress and work around this network Managing and arranging WelFur advisor seminars and updates Attending relevant events or conferences and report to Fur Europe members ABOUT THE CANDIDATE Education and experience Bachelor or Master’s degree in agricultural science or similar; Proven knowledge about animal husbandry; Fluency in English is essential; fluency in other EU languages is welcome; Skills Quick learner, ability to grasp complex concepts rapidly; Strong research and analysis skills; Team-player, proactive and inquisitive mindset; Fully familiar with Microsoft software such as Word, Excel, PowerPoint. ABOUT THE SELECTION PROCESS You can send your CV and cover letter to firstname.lastname@example.org until Sunday, 9th February at midnight. Candidates will be informed by e-mail if they are accepted to the interview phase shortly after. Interviews are expected to take place in February 2020. Ideally, the contract will start on Monday, 2nd March, for the total duration of 6 or 12 months. The contract will be a convention d’immersion professionelle.
Sweden rejects ban on fur farming with reference to scientific facts
Jan 15 2020 - There is no scientific foundation for claiming poor animal welfare in the Swedish mink production, and Minister for Rural Affairs Jennie Nilsson has consequently rejected a ban on fur farming in Sweden. In a debate in the Swedish parliament today the Minister referred to the scientific recommendations of the Swedish Board of Agriculture, published in January 2018. This work was commissioned with the exact purpose of scrutinising the mink production for animal welfare issues and point to new legislation if needed. The Swedish Board of Agriculture did not find a reason to suggest new legislation on the basis of a scientific review of the current literature. Instead, the Board of Agriculture pointed out the improved animal welfare performance in the Swedish mink production since 2012, which has been fuelled by the Swedish fur farmers' own, voluntary health scheme. The industry initiative was also highlighted by the Minister, who stressed the scientific basis of the 2018 recommendations, as well as the importance of legislation based on scientific knowledge: "The Board of Agriculture relied on the Scientific Committee. As a responsible minister, this is an incredibly important tool in such [animal welfare] contexts. I think it is important to make decisions, that to the extent possible is based on scientific facts," she said. Other relevant welfare issues were likewise scrutinised by the Swedish experts. The 2018 study established that the farmed mink is domesticated and cannot be compared to its wild counterpart. Likewise, the study established that swimming water is not an essential need for farmed mink, and found the appearance of stereotypical behaviour is at a very low level, which furthermore cannot be associated with herds, but only individuals. It was further noted that more research is desirable, and the option to utilise the European-wide WelFur programme, that is based on the principles of the European Commission's Welfare Quality programme, for future welfare improvements in the Swedish fur production.
Sustainable Fashion Debate During ‘This is Fur’ Sold Out
Jan 10 2020 - The opening remarks will be delivered by Fur Europe's CEO Mette Lykke Nielsen, when Brussels media Politico hosts a panel debate on sustainability in the fashion industry during the 'This is Fur' event 22 January. Politico's Spotlight “Achieving Sustainability in the Fashion Industry: what’s the way forward?” will take place inside the European Parliament: "Clothes contribute more to climate change than international flights and shipping combined, and the problem is getting worse. Falling prices and the rise of fast fashion have led to growing demand and a tendency to see clothing as disposable. As Europeans’ wardrobes are getting bigger, so is the sector’s environmental footprint," the event description reads. Among the subjects of the panel, the debate will look at potential legislative plans to reduce the fashion industry's environmental impact, current linear business models, how to get consumers to buy less, but better clothing, longevity and so on. Fur Europe is a partner of the event because of the subject's alignment with both values and policies in the fur sector: "Well, natural fur is the very symbol of slow fashion, and today's clear-cut consensus is that longer active clothing life is the most effective way to improve sustainability in fashion. No garment compares to natural fur when it comes to longevity, and it is a huge environmental advantage when you can distribute a product's footprint over a long time. So Politico's debate hits a tune with us in the fur community. We always involve ourselves in the societal debates we have stakes in," Mette Lykke Nielsen said. The interest for the fashion debate has been very big, and there are no more seats available.
The European Fashion Industry buys WelFur Certified pelts
Jan 08 2020 - As the first WelFur certified skins go on sale at international fur auction house Saga Furs in December 2019, brokers buying on behalf of European fashion brands are the most active buyers in the auction room. Blue Frost Fox pelts are effectively the first sourced from WelFur certified European fur farms. Fur broker Alex Tarantola was amongst the 200 international buyers in the audition room who arrived in Helsinki to buy skins. He is noticing a shift in the attitude of the fashion brands he works with when it comes to certified natural fur. "It’s not only increased interest in getting certified pelts. For brands now, certification is a must," says Alex while carefully observing the auctioneers at the podium. ''They need to be covered by a credible certification. And it’s not a matter whether it’s worth more or less. It is a matter of whether they are in or out." Tia Matthews, the Fashion Business Director at Saga Furs, says this is not a surprise. Regardless of whether it is fur or cotton, traceability is still one of the biggest challenges across the complex fashion supply chains. "That’s why brands want to use WelFur skins sourced from European certified farms. It allows them to show their commitment to sustainability and demonstrate that the materials they use could be traced back to sustainable productions." Also on the Asian market many see the WelFur certification as a means to enhance competitiveness and demonstrate quality, according to Samantha Vesala, Saga Furs’ Asia Business Director. "There is a noticeable difference in the quality of the material depending on where they originate from. Asian brands require certification proof because they want to be able to say that the lots come from Europe." As buyers and brokers follow the prices on the screen and check order papers, farmers sit at the back of the auction room observing. Jari Isosari is amongst them. A third-generation farmer living in Ostrobothnia, a region in Finland living mainly out of fur farming, he says that WelFur helps him to see how to improve his farming practices. "We can show to the people that we have a responsibility toward the animals, and we care about them in the same way as any farmer would."
World premiere of certified natural fur pelts
Dec 19 2019 - Fox pelts certified in accordance with the European WelFur standard will be on offer for the first time during the international fur auction at Saga Furs in Helsinki, Finland, 19-20 December 2019. WelFur is the biggest and most comprehensive animal welfare programme ever to be implemented across an entire continent, which count 2,918 European mink and fox farms currently housing 35 million animals. "Consumers today want to know how the products they buy have come about. Animal welfare is an important societal value, it means the world to a lot of people, and we are incredibly proud of European fur farmers setting a new standard for on-farm animal welfare assessment across an entire industry. This has not been done anywhere before. Still, product transparency is clearly the direction society moves towards, and we are proud to be livestock first movers," said Mette Lykke Nielsen, CEO of Fur Europe, a Brussels-based umbrella organisation for the entire European fur industry. WelFur is developed by independent scientists from seven European universities and sets out to establish a reliable, fact-based picture of the level of animal welfare on each fur farm. The farm assessments, as well as the issuing of WelFur certificates, are carried out by independent third-party Baltic Control. The WelFur programme is based solely on the principles and methodology of the European Commission’s Welfare Quality project and has been endorsed in the European Commission’s database for self-regulations. It is the first and only animal welfare programme to be obtained in the database for self-regulations that requires testing against principles of openness, reliability, good faith, monitoring, continuous improvement and inclusiveness. "The independence of the programme has been critical to us from the beginning because as a producer, you cannot reliably assess yourself. I think independent assessments are particularly important when it concerns animals since all animal debates quickly become very heated and emotional," Mette Lykke Nielsen said. The auction sales of WelFur certified fur pelts kicks off in the morning of 19 December. Due to the lengthy manufacturing process of handmade fur products, natural fur products carrying the WelFur certification will only become widely available to consumers from September 2020 onwards. Facts about WelFur WelFur is based on the principles of the European Welfare Quality project and developed by independent scientists from seven European universities*. External reviewers have secured the conservation of the scientific quality and alignment with the original Welfare Quality project. All farm assessments are undertaken by independent third-party Baltic Control . Baltic Control is also the sole issuer of WelFur certificates. Animal-based measurements are central in WelFur. These measurements are an indirect way to ask the animals themselves about their well-being. They are widely endorsed by animal welfare experts, albeit they are not yet commonly used in animal welfare assessments. 2,918 fox and mink farms across 22 European countries have been assessed in the period 2017-2019, which concludes the implementation phase. Two percent of the fur farms did not achieve a WelFur certificate. There is an increasing interest of WelFur outside Europe, and the programme is being expanded to individual fur farms outside Europe as well. A WelFur protocol for finnraccoon has been developed following the protocols for mink and fox. The finnraccoon protocol is currently being tested. The first sales of WelFur certified mink will take place at Kopenhagen Fur, Denmark, in February 2020. * University of Eastern Finland, MTT Agrifood Research (Finland), Aarhus University (Denmark), Norwegian University of Life Sciences, Swedish University of Agricultural Sciences, University of Utrecht (The Netherlands), French National Institute of Agronomic Research