Who

are we?

This website is issued by Fur Europe with the purpose to provide reliable information and contribute to a balanced image of natural fur in Europe. We live in and work from Brussels, and we represent the whole value chain of the European fur sector including farmers, auction houses, furriers, designers, manufacturers and retailers.

Why

natural fur?

We have implemented the most serious animal welfare programme in the world, and continues to work with a wide range of sustainability policies. A slowfashion alternative to synthetics, natural fur is an integrated part of Europe's circular bio economy, and represents a renewable fashion material with extraordinarily long active product life.



Animal Welfare based on science

WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.
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