This website is issued by Fur Europe with the purpose to provide reliable information and contribute to a balanced image of natural fur in Europe. We live in and work from Brussels, and we represent the whole value chain of the European fur sector including farmers, auction houses, furriers, designers, manufacturers and retailers.
We have implemented the most comprehensive animal welfare programme in the world, and continue to work with a wide range of sustainability policies. A slowfashion alternative to synthetics, natural fur is an integrated part of Europe's circular bio economy, and represents a renewable fashion material with extraordinarily long active product life.
Animal Welfare based on science
WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.Learn more
People Behind Fur – Meet the Dressers & Dyers
Oct 21 2020 - Taking about fur is not only talking about farming, selling or dressing. It is talking about a long chain made of people, made of passion, of experience and history. This is what makes fur special, says Roberto. He used to work in finances, but left his career to start working in a dressing and dyeing company in Italy. What made him leave a career to become a dresser of fur? Is he happy with the choices he made, and how difficult is it to work with your family? Check out the story of Roberto Tadini and get to know the people behind fur. For more stories like this head to PEOPLE BEHIND FUR
Nobody Cared About Clothing’s Lifetime. That is About to Change
Oct 06 2020 - How and why clothing is used is important to Ingun Grimstad Klepp. She is a research professor at Consumption Research of Norway (SIFO), and how clothing is used and interpreted by consumers is critical to its lifetime, which in turn is important to the environment. "I work to make lifetime more important. Nothing is better for improving environmental sustainability than a long lifetime. It makes a big difference. I think fur is an area where lifetime is crucial because the production itself has an impact, which relates to both environment and animal welfare. The longer time fur or other products stay in use, the easier it is to defend it," Ingun Klepp said. But while clothing life time currently is considered the most effective way to improve sustainability in clothing, it has been disturbingly absent from fashion’s sustainability debate, a debate that traditionally has had its focus on the production, while leaving the user-phase unexplored. Benchmarking tools favouring synthetics This limited way of assessing sustainability in clothing seems to be changing though, not least because both fashion sustainability experts and -NGOs with increasing success have put the fashion industry and its sustainability problems on the agenda over the past few years. Ingun Klepp is a part of this agenda-setting movement. In her research, she has targeted the blindside of the ‘Higg Materials Sustainability Index’ and ‘Made-by Environmental Benchmark for Fibres’, two widely used benchmarking tools for comparing the environmental impact of different fibres. Both tools, however, work without including the user-phase. Effectively this ends up favouring synthetic materials over natural materials, which have higher environmental costs at the material production stage. However, comparing the environmental impact of textile fibres while leaving out the user-phase amounts to comparing apples and oranges. It also fails to consider the significant environmental damage synthetic materials cause through microplastic pollution. Companies who produce fast fashion may not have an interest in including such measures in the various benchmarking tools for sustainability. Still, a part of the problem is also that the knowledge on both the user-phase of clothing and the extent and consequences of microplastic pollution is relatively low. "There are many things we know and many things we don’t know yet. The first thing that happens is companies say ‘we don’t know anything about the user-phase’. Then we must show it’s possible to include the user-phase. It is a necessary debate," Ingun Klepp said. Different material, different user-phases So Ingun Klepp has conducted research that demonstrates it is possible to distinguish environmental impacts of different materials in the user-phase because clothes made of diverse fibres are maintained differently. For example, wool requires less energy and chemicals to be kept clean, compared to cotton. Cotton requires a more powerful wash, and often also uses energy for drying and wrinkle removal. Synthetic fabrics become dirty faster and are washed more frequently, which further speed up the release of microplastics. According to Ingun Klepp, Sustainable Apparel Coalition now works to incorporate the user-phase in their benchmarking tools. Up until now, clothing has not been the focus of the same political attention, for example, single-use products and –packaging, which however utilise the same non-renewable textiles as much fashion clothing. In other words, the clock is ticking on the fashion industry too. "EU and Norway are preparing waste management policies, but the world market for used textiles is decreasing, and just now it is about stagnant. This means waste must be handled locally, and waste reduction comes higher up on the agenda. Extended producer liability is already in the making around os. When producers are required to take responsibility for waste, lifetime becomes important," Ingun Klepp said. Her own research is, however, more focused on what happens with the clothes we buy - how is it actually used? Long clothing lifetime has little value to the environment if the clothes are not used as an alternative to buying new. Long lifetime could, for example, imply long periods of storage, which would often be the case for natural fur coats as they are typical winter garments. It is important to establish the relationship between actual use and lifetime because it is needed to establish the so-called functional units, which are used in LCAs and make comparisons possible and meaningful. Show me your wardrobe ... How, and how much, clothing is actually used can be determined with the so-called wardrobe studies, a relatively new and still emerging research field, which through qualitative consumer interviews works to establish the pattern behind the - often unconscious – clothing choices people make every day. Understanding the user-phase of fur would also be relevant for the fur sector. It is particularly interesting because natural fur has the technical properties for a long lifetime, but the question is what happens to the fur throughout all this time? Ingun Klepp points out. She and other experts have been commissioned by the international wool industry to research the user-phase of wool garments on big consumer markets like China and Germany. "It is evident that user-phase is important to the wool industry. This can be used politically, and we have worked to demonstrate the user-phase for wool," Ingun Klepp said. Amongst other things this work has clarified, there are differences in the maintenance of different materials, which are important for the ultimate environmental impact of clothing. Equally important, understanding user-phase is an important part of improving your environmental footprint. "It is important to bring in a lifetime to LCA work because it can help to both improve and develop an industry," Ingun Klepp says. She stresses that when working with the environmental impact of an industry, it is important to assess the production across the entire value chain. Only the user-phase does still not have the position in environmental assessments it deserves, to provide a comprehensive and fact-based discussion over sustainability in clothing: Everything has a price, and we must be willing to discuss that price. I am for example of the opinion that we would have been better off if a global product like jeans were produced in half the numbers, but lasted twice as long", Ingun Klepp said. Photo credit: Sonja Balci / OsloMet
Sustainable Fur Forum
Circularity at the Center of Fur Production
Sep 29 2020 - The fur industry is a perfect example of circular production and should be an inspiration for the fashion world. This is what participants in the first Sustainable Fur Forum (SFF) webinar said. During the online event, 4 different speakers, including two MEPs and a sustainable fashion campaigner, discussed why circularity is an integral part of and a priority for the fur sector. The outburst of COVID-19 exposed the flaws in the fast fashion system. When the shops started to close, clothes started piling up in warehouses, showing the unsustainability of the model. During the lockdown, we lost two seasons, 30 drops and 210 days of fashion, highlighted Johanne Stenstrup, author, entrepreneur and sustainable fashion campaigner. Consumers’ attitude towards their dressing changed, as they had time to reconnect with their clothes. “The future of fashion should be about our relationship with our clothes, the craftsmanship, the materials, and the people behind the production”, she added. MEP Juozas Olekas (S&D, Lithuania), Chair of the SFF, pointed out that “fast-fashion based on ‘produce-consume-dispose’ has to be replaced by a slow-fashion model with a long-term vision for people and the environment.” This transition needs the involvement of all actors, with a 360-degree approach. “If the European Union wants to be a global leader in achieving climate goals, fashion is certainly a good starting point”, said Mr Olekas. The European Green Deal and Circular Economy Action plan (CEAP) are a historic opportunity for the European fashion sector to improve its performance and contribute to a green transition. The EU needs an ambitious and comprehensive Textile Strategy encompassing all fashion products, based on the hierarchy “eco-design, reduce, repair, reuse, recycle, dispose of”. In this regard, the fur sector can be an inspiration for the fashion world. It is the perfect example of a circular production system with upcycling taking place throughout the value chain. Fur is a natural, biodegradable, long-lasting and reusable material. With proper care, fur garments can last for several decades. Mette Lykke Nielsen, CEO at Fur Europe, insisted on three essential elements that should be included in the EU Textile Strategy: boosting the reuse of garments, the traceability of supply chains and developing eco-design measures. Finally, MEP Pietro Fiocchi concluded that the fur sector should be treated equally as all the other livestock sectors because it is subject to the same European regulations. This will be further discussed during the next SFF webinar, which will address the future of animal welfare in the EU.
Low-Quality Fibres Undermine Textile Recycling
Sep 15 2020 - Experts fear that low-quality textiles – not designed for circularity - will downgrade the efforts to boost textile recycling as the separate collection becomes mandatory under the updated EU Waste Directive. ‘’The obligation to separately collect textiles by 2025 will mechanically increase the supply of used textiles, shoes and accessories without addressing current issues linked to poor circular textiles’ design and low-quality materials which directly impact preparing for re-use and recycling of used textiles,’’ said from EuRic, the European Recycling Industries’ Confederation. A recently published report by the Danish Environmental Protection Agency comparing textile collection and treatment in 6 European counties estimates that over the next 5 years an additional 1.4 million tonnes non-reusable textiles will be collected annually in Europe. Once no longer in use, unwanted clothes are usually brought to at a collection point – bring banks and curbside collector, from where they are transported for industrial sorting. The best-quality garments that could be worn again are skimmed off and sent to second-hand markets for re-use. However, the global market for re-used clothing is also crumbling under the pressure of growth-obsessed fast fashion retail offering low-quality clothing. The remaining clothes, the non-wearables, are considered waste that needs to be handled. But experts suggest the technologies and systems are not advanced enough to handle such a huge amount of collected waste mainly due to the composition of our clothes. ‘’Multi-layer garments and garments with fibre blends containing three or more different fibre types are not suited for fibre-to-fibre recycling,’’ clarified from EuRic adding: ‘’The only technique for fibre-to-fibre recycling currently existing and operational on a semi-industrial level is for the cotton. For this technique, the garments have to consist currently out of 90% cotton.[..] Recycling techniques for polyester and viscose are being developed but are not on an industrial level at the moment.’’ Globally 60 % of all textiles on the market are of synthetic origin compared to only 37 % for cotton. Using raw materials deriving from fossil fuels downgrades the quality of the produced fibres, even before it reaches the end of life. Once discarded, these textiles become very difficult to recycle. ‘’In line with the waste hierarchy textiles should be re-used as much as possible before being recycled. Low-quality textiles are less suitable for re-use and therefore, less sustainable’’, explained from EuRic. For waste collectors, the textiles classified as unwearable are a burden because they can’t be sold for second-hand use and don’t bring any profit. But making recycling economically viable could be done by introducing ‘’Extended Producers Responsibility’’ – a move that the EU Commissions is set to make with the upcoming Textile Strategy. Under this scheme, the producers will be financially responsible when their products are thrown away. Currently, France is the only country with legislation that makes extended producers responsibility mandatory, which put the county at the top of the chart for hitting recycling targets. Experts argue that understanding better the lifecycle of products rather than making products recyclable might be the key to reduce textile waste. Keeping products you already have in use for longer through care, remodelling or repair could help the fashion industry to cut approx. 143 million GHG emissions by 2030, cites the latest GFA and McKinsey’s “Fashion on Climate” report. This circular model is a trademark for fur garments where 76 % of fur owners say that intend to extend the life of garments through remodelling, donation or re-sale when the garment is no longer in use. According to McKinsey’s reports, repair and refurbishments alone could potentially double the lifetime of a product. Different experts see different ways to cut waste and tackle its environmental cost. However, they agree that all roads go through cutting overconsumption of low-quality textile and making sure that the ones which ultimately become waste are recyclable.
Here is what You Should Know About COVID-19 Disease and Mink Farms
Sep 15 2020 - Humans, not mink farms, spread coronavirus in society. This is one of the conclusions of a new study from experts in the Dutch Outbreak Management Team Zoonosis (OMT-Z), who have conducted research on Covid-19 infected mink farms in The Netherlands. Genetic comparison documented that DNA sequences in people living in the local communities around mink farms reflected the general diversity in The Netherlands, and were not related to DNA sequences found in mink farms in the area. Yet, caution is needed with regards to Covid-19 and mink farms. The study also confirms that mink-to-human transmission of coronavirus is possible, and strict biosecurity measures are essential to keep the virus in check on mink farms. People spread coronavirus between mink farms. In The Netherlands 52 farms have been infected with coronavirus since April. The infected Dutch farms have not contributed to spreading the virus in human society, but mink farms have spread coronavirus to other mink farms. The OMT-Z research was able to link DNA sequences from most farms in the research with each other. Humans turned out to be the most common epidemiological link, for example between farms with the same owner, exchange of farm workers or common feed supply. In some cases, there was no obvious link between farms with shared DNA sequences. Therefore, farm cats or other animals are mentioned in the OMZ-T research as potential transmitters between mink farms. Mink farms as Covid-19 reservoirs is a theory, not a fact As a consequence of the increased number of Covid-19 infected mink farms in The Netherlands, the Dutch state decided to compensate mink farmers, and accelerate the ban on mink farming from original 31 December 2024 to March 2021 (effectively the end of the ongoing production season). As healthy mink farms pose no risk to public health, the Dutch decision is also tied to mink farms’ assumed potential as so-called reservoirs for coronavirus. While OMT-Z considers this potential “likely”, they also conclude that more research is needed to demonstrate if mink can be an actual reservoir of SARS-CoV-2. In all likelihood, we will get more knowledge about this soon. Currently, research is taking place on Covid-19 infected mink farms in Denmark. As a starting point, Denmark chose a different strategy from The Netherlands. Instead of culling infected mink farms, the Danish authorities decided to isolate such farms under strict biosecurity rules, coupled with a nationwide monitoring programme. This strategy provides a unique opportunity to study the development of Covid-19 disease on mink farms. New research may challenge reservoir theory The question is this: Will mink populations infected with Covid-19 achieve herd immunity and virus die out - or will virus continue to live on in the mink farm environment? If the virus continues to thrive in the farm environment, even after Covid-19 disease have swept through the farm, it makes up a reservoir. It was the Dutch experts from OMT-Z who originally coined the theory about Covid-19 mink farm reservoirs. While the theory also underpins the accelerated farming ban in The Netherlands, it was necessarily based on epidemiological assumptions since the ‘clinical trial’ to prove it was aborted with the political decision to cull mink farms as a precautionary measure. This happened approximately four weeks after the farm was infected with Covid-19. This is not the case of the mink farm research in Denmark. Due to the current Danish no-cull strategy, the on-farm study of coronavirus can continue, and the researchers can directly monitor if the virus lives on in the farm environment or not. The research from Denmark will be published in the coming months. Besides mink farms in Denmark and The Netherlands, Covid-19 has also been found in one Spanish farm, and two farms in Utah, USA. The Spanish farm was culled as a precautionary measure, while an isolation strategy was imposed on the two farms in Utah.
IFF’s Sustainability Campaign Calls For Reconnecting with Nature
Sep 13 2020 - Slow down, consume less, and value craftsmanship, detail, and high quality. This is the message in the International Fur Federation's (IFF) new Sustainability Fashion campaign, that buys right into fashion's most pressing problems fashion - the environmental pollution. In just a few years, the 'buy and throw away'-culture characterising today's fast fashion markets has been put into the spotlight by fashion researchers and NGOs, who say fundamental changes in the production and consumption of clothing is needed to avoid environmental disaster. "There is a need to rewire fashion, to rethink how we consume fashion from both perspectives: as brands as well as consumers. The fashion system has become too fast, too scattered, emotionless, destructive and out of touch. In all modesty, natural fur ticks all the boxes of slow, responsible fashion. Our campaign is about highlighting exactly that," Jean-Pierre Rouphael, Director of Fashion at IFF, said. Fast fashion, driven by overproduction and blamed for lack of environmental responsibility, is often criticised for its contribution to GHG emissions and plastic pollution. Policymakers and sustainability experts are calling for a halt to the current linear model and advocate for ‘kinder to nature’ and more responsible approach, which is at the hear of ‘slow fashion.
Covid-19: Mink Farm Research to Provide Important Vaccine Knowledge
Sep 12 2020 - A mink farm in Eastern Denmark is subject to research that will provide unique knowledge in the fight against coronavirus. The 1.300 minks on this farm were infected with Covid-19, quite likely back in April sometime, but by now the animal population has achieved herd immunity and developed Covid-19 antibodies. This provides researchers with a unique opportunity to study antibody levels in an entire population. Amongst the answers, this research may provide the efficiency of a possible Covid-19 vaccine. "Antibody levels are anticipated to decrease over time, but we don’t know how fast or homogenous it will happen. We can learn a lot from mink farm samples. To begin with, we are very interested in knowing for how long a good antibody response can be observed in mink. Antibody levels have an effect on how well a possible vaccine will work, and how well you are protected against possible new infection," Anne Sofie Hammer, Department of Veterinary and Animal Sciences, University of Copenhagen, said. The research farm is relatively small in terms of pelt production, but for research purposes, it is a large population. In addition, the minks are roughly the same age and housed under the same conditions, and this makes up for a clinical trial setting not easily replicated elsewhere, if at all. "In order to become better at handling COVID-19, it is important to provide as much knowledge as possible about how the infection develops in both animals and humans. This is the basis for constantly optimising the prevention and treatment of the infectious disease, and this is a unique opportunity," said Anne Sofie Hammer. In the coming months results from research conducted on a number of Danish mink farms will be published, and become a part of the global fight against Covid-19. Also, Dutch researchers have published papers from on-farm research that is valuable in this regard. "The minks appear to develop Covid-19 disease in a manner similar to the pattern seen in humans. Most animals stay healthy following infection, but some animals, and perhaps particularly animals that have a less well-developed immune system, can develop severe pneumonia," Anne Sofie Hammer said.
Sustainable Fur Forum
Putting Circularity Into Action: Next SFF Webinar Open for Registration
Sep 07 2020 - The Sustainable Fur Forum (SFF) will hold its second event on 29 September, in the form of a webinar. Circular economy, a necessary and major development for a sustainable European economy, will be at the centre of the SFF webinar, that will be chaired by MEP Juozas Olekas. The New Circular Economy Action Plan adopted by the European Commission last March encompasses the upcoming comprehensive EU Strategy for Textiles. Textiles are actually the fourth highest-pressure category for the use of primary raw materials and water, and less than 1 per cent of all textiles worldwide are recycled into new textiles. By contrast, the fur sector is an excellent example of a circular production system with upcycling taking place throughout the value chain. Indeed, while most textiles have short product life and rather quickly end up in landfills, natural fur has technical properties for extraordinary long lifetime. With proper care, fur garments can last for several decades. During this meeting - taking place from 13h to 14.30h - we will seek to engage discussion on the policy priorities of the European fur sector for a circular, sustainable and responsible fur value chain, also in light of the consequences of the Covid-19 pandemic. We welcome MEP Juozas Olekas (chair of the Sustainable Fur Forum) and Mrs Johanne Stenstrup, who is sustainable fashion campaigner, author, and entrepreneur. Registrations are open until Friday, 25 of September via this link. View the agenda of the webinar A link to the webinar will be shared with participants prior to the meeting. For further information, please contact: firstname.lastname@example.org email@example.com firstname.lastname@example.org
Consumers do not throw away natural fur garments
Aug 21 2020 - The trademark problem of fast fashion is its short life. Various surveys estimate the life time of clothing between 2 and 3 years, for the most part before incarceration. From a sustainability perspective it is problematic when products are rather quickly replaced with new, resource-intensive products. According to the European Commission, long active life is currently considered the most efficient way to improve sustainability in fashion. Natural fur garments are famed for their long life time, but a new survey from the International Fur Federation bring real data to the argument. Across the four largest natural fur markets (Germany, Italy, UK and France) in Europe, 76 percent of fur owners said their natural fur garments will be given extended life through remodeling, donation or re-sale, when the garment is no longer in use. While the properties may vary between different fur types, natural fur generally has very good technical characteristics for long life. The higher price levels characterizing handcrafted products like fur garments is a well-established parameter for longer fashion product life, but interestingly product lifetime and sustainability also begins to have value to consumers in its own right. "It is definitely an argument that fur is a product that can be either upcycled through redesigning, or naturally recycled if you out put it in the soil. People understand these things now. Five years ago nobody cared, but today we talk much more about sustainability than we did before," German furrier Tim Mersmann said. Repairment and remodelling is core business From his shop ‘Mersmann Design’ in Münster, Germany, he sells a range of natural furs in addition to other natural leather materials. He estimates that 40 percent of Mersmann Design’s turnover on fur garments stem from redesign and repairing, while 60 percent of the turnover is generated from sales of virgin fur. Across Germany however, he believes turnover from redesigning and repairing of fur garments is considerably larger than 40 percent. Yet, the possibility of extending garment life comes as a surprise to consumers of the fast fashion age, to whom the bone marrow reaction is to simply replace old stuff with something new. "Many of the people who come in here don’t even know redesign exist. Some people come in with the motivation that they want to sell an old fur coat, or they want to know what kind of fur it is. We tell them, you have something of value here. A perfect, long-lasting material, and then we show them different possible redesigns. It often works," Tim Mersmann said. "The sales speech is supported by brochures outlining the possibilities with redesign, and fur technique samples displayed in the shop. Redesigning is also advertised in the street windows of Mersmann Design, and it should be a market of opportunity: only 16% of Germans in possession of a fur garment have had it redesigned, and Tim Mersmann think there are many old fur garments stored around Germany that could achieve new life through redesign – and thus contribute to a greener planet. Design for extended use Another sustainability advantage of handcrafted clothing is the opportunity to design for extended use. As many as 50 percent of the fur coats Tim Mersmann sell are reversible, making the garment suited for different occasions. "Here in Münster people are conservative and don’t want to show off, so they wear the fur inside. If they go to a posh place the fur will be outside, but if they go to the market the fur can be on the inside. I tell our customers: 'you have to wear it, and have fun with it'. A lamb or a mink coat can easily be worn for 10 years, so instead of buying many jackets releasing microfibers, you can buy one fur coat, and you have something that is more sustainable - and the price is the same in the long run," he said.
EU Needs Comprehensive Legislation on Animal Welfare
Jun 09 2020 - The European Fur community welcomes the recent publication of a roadmap for the evaluation of the EU legislation on the welfare of farmed animals. The Fitness Check is part of the actions on animal welfare foreseen by the Farm to Fork Strategy to help the European Commission reflect on what further legislative and non-legislative actions are needed to align the EU’s animal welfare regulatory framework with the objectives of the F2F Strategy and the Green Deal. According to the fur sector, a simplified legislative framework and appropriate communication and information to consumers are the two critical aspects for a successful strategy. Far before the release of the F2F Strategy, Fur Europe has been advocating in favour of a single and comprehensive EU legislative framework for animal welfare. Up to now, the legislation mostly includes general provisions (e.g. Directive 98/58/EC concerning the protection of animals kept for farming purposes) and some rules regarding species-specific issues but no overarching legislation. Thus, various animal production systems and different parts of the value chain are covered by differing requirements, which has caused a fragmentation of animal welfare rules for livestock. The solution against this fragmentation is the adoption of a single and comprehensive Animal Welfare Framework Law on the model of Regulation (EU) 2016/429 on transmissible animal diseases (‘Animal Health Law’). The latter lays down general and specific rules for the prevention and control of transmissible animal diseases and ensures a harmonised approach to animal health across the EU. Similarly, a comparable Framework Regulation for animal welfare should apply to the entire EU livestock sector to streamline the amount of existing legislative acts and identify a harmonised set of science-based animal welfare principles. This includes clarity of duties and harmonised training for all actors of the value chain (farmers, transporters, vets, competent authorities), a uniform AW assessment methodology and sharing of good practices between the Member States. A new legislative framework will only be effective if it leads to a shift from input-based to output-based indicators. Animal scientists called for adopting animal-based indicators as a way to measure animals’ wellbeing rather than resource-based as they look directly at the individual animal and assess their physical and mental states. The WelFur programme, developed and launched by the fur sector in 2009, is a good example of such an approach. The Welfur certification requires three farm assessments and the maintenance of the certificate involves one assessment per year. It covers all EU fur farms, and without it, fur farmers cannot sell their production via international fur auction houses. Despite total compliance with animal welfare requirements and private industry initiatives like WelFur, often, consumers’ knowledge of animal welfare is not based on the reality of farming systems but prejudices and received ideas. The mismatch is often attributed to the disconnection between the rural and urban world. European farmers rely on adequate communication to help consumers understand fully the animal welfare improvements taking place on farms. Adequate discussion about animal welfare should start with a clear definition and explanations about measuring methods expending beyond emotions and anthropomorphism. In this regard, the EU should take a position in favour of fact-based and science-based indicators for animal welfare. But the Union also has another role; to encourage certification and labelling systems based on science and third-party assessments, on the model of WelFur, through financial and non-financial incentives. Such a move could steer consumers’ purchasing habits through reliable product information and offer a commercial advantage to producers adopting responsible practices. Such a step would be in line with the increased transparency foreseen by the F2F Strategy and is directly linked to the objective of improving animal welfare within the EU livestock sector. Fur Europe will gladly bring its contribution to the European Commission’s fitness check by hoping that Commission will agree that AW is not a cost but an asset. Farmers’ livelihoods depend on the quality of their products, which in turn depends on the good health and welfare farmers provide to animals. This asset requires an overarching Animal Welfare Framework Law relying on science and fostering transparency and labelling schemes.