This website is published by Fur Europe. We represent the whole value chain of the European fur sector, and we work professionally to become even more sustainable on areas such as animal welfare, environment and traceability.
To be honest there are too many myths and prejudices surrounding fur. Sustainablefur.com is dedicated to helping consumers and citizens form an informed opinion about fur. We do believe we do quite many things right in the European fur sector.
To be honest there are too many myths and prejudices surrounding fur. Sustainablefur.com is dedicated to helping consumers and citizens form an informed opinion about fur. We do believe we do quite many things right in the European fur sector.
Animal Welfare based on science
WelFur is a state of the art animal welfare assessment programme developed by independent scientists from seven universities in Europe. By 2020, more than 3.400 European mink and fox farms will be professionally certified by independent third party assessors. An associated labelling scheme will provide transparency and help consumers to buy WelFur certified fur products.Learn more
Video: How We Ensure Good Animal Welfare with WelFur
Sep 09 2019 - Responding to consumer's demand for more traceability, the European fur sector pioneered a new, modern standard for animal welfare in fur farmed species. WelFur is developed by independent scientists from seven European universities. The animal welfare assessment system works on the principles of the European Commission's Welfare Quality programme. Earlier this year, the European Commission endorsed WelFur as a Self-Regulation and Co-Regulation Initiative, making it the first animal welfare programme in history to be promoted in the Commission’s database of so-called ‘soft law’ initiatives. Recently the international luxury group Kering included WelFur in ‘Kering Animal Welfare Standard’ report describing it as a credible animal welfare programme and certification. Find out how WelFur ensures better welfare for the animals and provides transparency for the consumers by watching the video below: Read more about the fur sector's focus on animal welfare here.
WelFur meets animal welfare standards of Kering Group
Sep 07 2019 - International luxury group Kering, who amongst its brands counts Gucci, Yves Saint Lauren and Alexander McQueen have published their animal welfare standards earlier this year. The European fur sector’s science-based animal welfare programme WelFur is highlighted in the report as it meets the ‘Kering Animal Welfare Standard’ for farmed fur. In addition to farmed fur, the Kering animal welfare standards apply to raw materials sourced from cattle, calves, goats, sheep, ostrich, crocodiles, alligators and python. "Improving the welfare of animals must be an imperative for our industry and Kering wants to amplify the focus of attention from a few species to all of the animals, including livestock, within fashion’s global supply chains. We hope for widespread adoption of the standards through collaborating with our suppliers, our peers in luxury, the fashion industry at large, and with the food sector, in these shared supply chains to ultimately shift how we, as a society, treat animals and nature," said Marie-Claire Daveu, Chief Sustainability Officer and Head of International institutional affairs, Kering. CEO of Fur Europe Mette Lykke Nielsen thinks the development within Kering is positive. "I can only applaud Kering for putting forward strict animal welfare demands to suppliers of natural fibres from animals. When WelFur was initiated it was exactly with the purpose to document the good animal welfare on European fur farms. Because of Kering's animal welfare initiative, we have worked with them professionally for a while, so I know from experience they do not take these things lightly," she said.
Eco-conscious London designer takes on fur
Sep 05 2019 - "I have always been sceptical about working with fur, especially since I am from Great Britain, and there have been many scare campaigns growing up in the past." The words of the young London-based designer Tesfa Joseph sum up a quite common perception about fur in the UK. Then he came across something unexpected which changed his mind: Eco-conscious Tesfa was introduced to a 100-years old fur coat in a vintage store in Denmark by his partner Tommy-Louis Julius Funch Kraglund. "It came as a huge surprise to me because the fur coat looked as good as new, and only the design was telling the real age of the coat. I was astonished by what fur can do and how long it can last being passed from generation to generation." An ambassador of sustainability, Tommy-Louis Julius Funch Kraglund is no stranger to the damaging impact the fashion industry causes to the environment. A knowledge he thinks it is worth sharing, especially with those working in fashion. "If we want to pass on the world to our children in a better condition than we got it, we need to take action. To treat nature, the animals and the workers around the globe with respect." Impressed by what he saw in the vintage shop and with many questions, Tesfa wanted answers – where does fur comes from; how does the supply chain work? "I decided to see if it was true if the animals got treated nicely and how the production works. When the collaboration with Kopenhagen Fur started, I got more than a positive surprise from the industry. I began to feel it makes more sense to wear something from nature rather than something made of plastic by workers who are not treated well." Keen to tell what he had seen, Tesfa made a bold move. As one of the 14 graduates selected to show their designs at Central Saint Martins’ press show for BA Womenswear, he wanted to present a fur collection. "A few people were sceptical about me wanting to use fur at the beginning. They said it might affect my chances of getting into the press show if I decided to go that route." He adds: "It was a euphoric moment seeing almost a years’ worth of hard work come to a climax on the runway. For both of us, we didn't expect the collection to be received so well; it was indeed a humbling experience. Now teamed up, Tesfa and Tommy are launching their own fashion brand Burchi hoping they could help to bring about change in fashion production. "Many other designers have great ideas, which is an important part of the design, but design and creation is not everything. The fashion we see today needs to reflect the tendencies of the times we live in, which is why our focus on transparency as a brand will make us stand out."
Climate change a top priority for new European Commission
Aug 23 2019 - "The message from Europe’s voters – and those too young to vote – is loud and clear: they want real action on climate change and they want Europe to lead the way." On this note new EU Commission President Ursula von der Leyen went on to promise the proposal of a European Green Deal, the ambition to become the world’s first climate-neutral continent by 2050. This happened in the German politician’s guideline for the next European Commission – a Commission that will have ‘environment’ written all over it, although the final working programme for the new commission has yet to be published. The new Commission’s work on climate change is primarily comprehended in two policies: a new strategy for on biodiversity for 2030, and a new circular economy action plan building on work already laid out by the previous Commission. While it is already clear that this work will focus on the promotion of reuse, repair and remanufacturing of materials, Ursula von der Leyen renewed the focus on polluting fashion textiles in her guidelines for the new European Commission: "I will propose a new Circular Economy Action Plan focusing on sustainable resource use, especially resource-intensive and high-impact sectors such as textiles and construction." It is within Ursula von der Leyen’s vision that a European Green Deal will open up opportunities, and create a competitive edge to Europe’s industries, a view backed by Fur Europe’s CEO Mette Lykke Nielsen. "There is no doubt the climate change debate is an opportunity for the fur industry. A few years ago climate change was a fringe issue at best. Today, both public and political attention has snowballed climate change into being the number one issue on the global agenda. All of a sudden it becomes common knowledge that fake fur coats, which releases microplastics into our oceans and waterways, is not the ethical alternative it was once promoted as, while natural, biodegradable textiles like fur become prototypes for the new, circular economy. The number of eco-conscious consumers is on the rise, and they represent an opportunity for the fur sector," she says. However, the new winds flying over Europe are not without challenges to the fur sector either. Fur Europe has mapped the sector’s environmental footprint for the past 18 months, and the coming years will be used to find out how the sector can improve its environmental impact in every part of the value chain.
Open Position: EU Policy and Environment Intern
Jul 18 2019 - Fur Europe is currently hiring a full-time intern for the duration of 6 months to start on 16 September 2019. The successful candidate will join an informal, yet highly professional and collaborative working environment and a dedicated multi-national team and will assist Head of Policy and Head of Sustainability Standards efforts on sustainability, environment and EU policy. ABOUT THE POSITION Support in mapping the new EU institutional architecture (European Commission in particular); Report to Head of Policy, Head of Sustainability Standards; Monitor institutional activities (mainly European Parliament and Commission) and regulatory developments in circular economy and sustainability; animal health and welfare, biodiversity; trade policy and internal market; Support the Head of Sustainability Standards in delivering rules and studies on the sector’s environmental performance within the framework of EC’s Product Environmental Footprint method; Assist the Head of Sustainability Standards in the collection and processing of data from the supply chain; Monitor and analyse sustainability programmes in Europe and globally, particularly focusing on fashion, livestock and waste management; Assist the Head of Policy and the Head of Sustainability Standards in the development of briefings, factsheets, position papers, internal surveys, and answers to public consultations; Attend meetings and working groups with public and private stakeholders, conferences alone and/or with the Head of Policy and the Head of Sustainability Standards; Support the Head of Policy in the development of EU-related events; Weekly monitoring of the main EU portals; Ad hoc support in dealing with membership engagement/queries. ABOUT THE CANDIDATE Education and experience Bachelor or Master’s degree in EU Affairs or similar; Proven knowledge of the EU decision-making process; Familiarity with LCA is an asset; Fluency in English is essential; fluency in other EU languages is welcome; Experience in dealing with EU comitology procedures and EU agencies is an asset. Skills Quick learner, ability to grasp complex concepts rapidly; Strong research and analysis skills; Team-player, proactive and inquisitive mindset; Fully familiar with Microsoft software such as Word, Excel, PowerPoint. ABOUT THE SELECTION PROCESS You can send your CV and cover letter to firstname.lastname@example.org until Sunday, August 25 at midnight. Candidates will be informed by e-mail if they are accepted to the interview phase by Friday, August 30. Interviews are expected to take place in the first week of September 2019. Ideally, the contract will start on Monday, 16 September 2019, for the total duration of 6 months. The contract will be a convention d’immersion professionelle.
Fur animal welfare: New WelFur protocol is underway
May 23 2019 - While the science-based animal welfare programme WelFur currently is being implemented on 3.200 mink and fox farms across Europe, the development of science-based measurements for a much less known fur animal are quietly underway. Finnraccoon, also known as a raccoon dog, is farmed commercially in Finland, and the production counted 160.000 pelts in 2018. Right now a pilot phase is taking place in which animal welfare researchers are testing the validity of measurements, while at the same time the calculation model is being developed. The new protocol - that effectively work as a manual for the independent third-party assessors - will be handed over to an external review committee by the end of the year. The committee will review the protocol for its scientific validity and alignment with the methodology and principles of the European Commission’s Welfare Quality protocols. “All animals matter, also when the production is quite small. The WelFur protocols developed for mink and fox are already a success before consumers can buy products from certified farms. As the only animal welfare programme in the world, WelFur has been obtained in the European Commission’s self-regulation database, and Fur Europe’s board did not hesitate in deciding to move on with a finnraccoon protocol,” CEO of Fur Europe, Mette Lykke Nielsen, says. Recently, it was also revealed that fur farmed species will be a part of the European Commission’s next reference centre for animal welfare together with poultry and rabbits. The reference centres gather species-specific animal welfare expertise across Europe, and Mette Lykke Nielsen is pleased with the focus on scientific knowledge: “We think independent, scientific knowledge should underpin decisions on animal welfare. The WelFur protocols are dynamic, scientific tools, and the protocols and score system will change as new research and better welfare measurements emerge. WelFur is based on animal indicators, and while everybody knows animal indicators are ‘state of the art’ in animal welfare assessment, the fur sector is the first industry to implement animal indicators across an entire continent,” Mette Lykke Nielsen says.
Experts: ‘Green’ solution from the fashion industry is a marketing trick
May 20 2019 - The recent Copenhagen Fashion Summit has triggered a sharp response from a number of fashion researchers, who say the fashion industry is more concerned with the survival of the industry than the survival of the planet. It is problematic, the researchers say, that the fashion industry keeps promoting the idea of recirculation of textiles as the sustainable solution to the climate change problem. It is not a solution that accords with the findings of fashion researchers from across the globe. Rather, it is a marketing trick designed to legitimate today’s overproduction of cheap fashion garments, which itself is the real sustainability problem of the fashion industry. “The more the attention is directed to recycling, the longer [the fashion industry] can continue with what they make the most profit from, namely selling a lot of bad clothes," says Ingun Klepp, fashion researcher at Oslo Metropolitan University, to Danish think tank Monday Morning. The critical researchers have organised themselves in Union of Concerned Researchers in Fashion with the purpose to create a paradigm change in fashion consumption where the focus is on fewer fashion items with better design and higher quality because such features will make consumers wear the garments for longer. Or in other words: a shift from fast fashion to slow fashion. This idea, however, contradicts almost all contemporary business models in a fashion industry that keeps increasing the number of annual fashion collections and pump out more and more products. Morten Lehman is Chief Sustainability Officer at Global Fashion Agenda, the organisation behind the Copenhagen Fashion Summit, and he does not understand the criticism. He says to Monday Morning that while he shares the researchers’ concern over the speed with which recirculation of textiles is being introduced, there is massive sustainability progress in the industry. “Some years ago we made a commitment to the circular economy. Today, 12,5 per cent of the global market has signed off on having goals in this are area,” he says. According the fashion industry’s own report ‘Pulse of the fashion industry,’ the production growth is an expected to have increased by 80 per cent in 2030, and the report recognises the sustainability problem in fashion: “The fashion companies are not introducing sustainable solutions at a sufficient pace for them to make up for the negative environmental and social consequences of the rapid growth of the fashion industry,” the report reads. However, it is exactly the definition of “sustainable solutions” suggested by the industry in the ‘Pulse of the fashion industry’ reports the researchers to dispute. "How can consumers buy in an environmentally friendly way? The ‘Pulse of the fashion industry’ reports the answer to this is recirculated materials, but it is not true. The largest impact on environment and climate is decided by the longevity of products, and consequently how often they must be replaced. There is no such thing as green garments. I think it is bad advice to move to more plastic in a world that’s starting to understand that we have to do something about the plastic problem. It is easy to suspect this is because it is easy to make money on synthetic clothing,” Ingun Klepp says.
Learning how to remodel your own wardrobe is now a thing
May 10 2019 - Consumers are more interested than ever in sustainable fashion and remodelling, says fashion designer Sia Rosenberg. "I think people feel we have somehow lost our connection with nature, and many of them are trying to reconnect through awareness about the use of natural materials, redesign and upcycling." Rosenberg organises redesign workshops at MAD Brussels, a publicly funded creative hub dedicated to promoting creative companies in the Belgian capital. At these workshops, people learn how to transform and renew their old wardrobe together with basic sewing lessons. "During the first workshop it got a little crowded, so I need to have a maximum of five people for a session. Consumers are really trying to change their behaviour; to reuse and reduce - men and women, people from all ages are coming." The workshops will continue in her new atelier in Brussels from July. Sia Rosenberg will join forces with a tailor and merge sewing and redesign courses to engage with more people. The desire to adopt more sustainable fashion habits is not only limited to remodelling and redesign. An increasing number of people are getting into the use of natural materials and better quality, she says reflects. "All these reports about microplastics are shocking people, and they want to opt for natural, renewable materials that don't pile up on landfill or shed plastics into oceans." The Brussels-based designer mainly works with leather, wool, silk and linen but she is also drawn to fur for its remodelling abilities and long lifespan. Her interest in the materials started when she was a design student and worked on a project in which students were provided with old furs for remodelling. To Sia Rosenberg that was the beginning of her affection for seal skins sourced from Greenland. "You can really do anything – you can even play directly with the direction of the hair," says she while pointing at one of her favourite designs – a corset blazer made of wool and seal. "The magic here was to use a mixture of baking powder and water to soften the skin and then create this shape. Once it dries, it keeps the form, and you get these beautiful curves that match a women's body."
Fur Summer School is Back – APPLY NOW
Apr 16 2019 - Fur Europe's flagship youth project, the Fur Summer School, returns once again to take 26 young people on a journey across the fur value chain and enable them to understand how fur fits with slow fashion and sustainability. Entitled “From Waste to Gold,” each year the summer school takes place in Kastoria and Siatista in Greece, at the very heart of the oldest fur hub in Europe. It brings together young people with various backgrounds keen to explore fur from multiple angles such as craft, sustainability, design, business models, ethics, marketing and communication. Combining both theoretical and practical exercises with visits to fur-related facilities, the Fur Summer School enables young people to foster entrepreneurship skills and connects with established fur business. No better place to start this journey than a region with a 1400-year history in fur. Kastoria and Siatista are home to thousands of skilled fur practitioners and manufacturers who continuously reinvent the ways to use fur in fashion. However, the region is not solely about manufacturing. Farmers in the nearby farms take care of the animals day today, while dressers and dyers make sure pelts are processed sustainably and with care of the environment. A bio-plant turns the waste from farms into electricity and other resources so that nothing is ever wasted. This way the loop of production closes to form the perfect circular economy, which is the engine of the region. This behind-the-scenes experience allows young people to learn about fur from farm to fashion. The Fur Summer school will take place between 23 August - 1 September. Participants don't need any experience with fur. The only requirement is a deep interest in the topic of fur and sustainability and a desire to learn. Find out all the details about the application process here.
European Commission to establish centre for fur animal welfare
Apr 16 2019 - Despite massive protests from the animal lobby the European Commission have confirmed the establishing of a new EU supported animal welfare centre focusing on fur animals. International animal lobby NGO Four Paws has called the Commission’s plan “an unprecedented scandal”, but in spite of the massive protests, the Commission has now launched the call for European universities, who in cooperation will form the so-called EU Reference Centre for Animal Welfare. The centre will start in January 2020, and its focus is fur farmed species in addition to poultry and rabbits. “It’s beyond my understanding how animal welfare NGOs can be against more animal welfare research, but I applaud the Commission for siding with science, not populistic opinion, in this matter,” Mette Lykke Nielsen, CEO of Fur Europe said. In January, the European Commission added the fur sector’s animal welfare programme WelFur to the European Commission’s Self-Regulation Database. It is the first time ever an animal welfare programme has been added to this database, and it means the animal welfare programme has been scrutinised by the European Commission’s experts and found credible and robust enough for legislation purposes. The Brussels-based umbrella organisation Eurogroup for Animals who organises the protests against Commissioner Andriukaitis, encourages European Parliament election candidates to “oppose initiatives which provide EU endorsement to the fur industry”, but the animal lobby’s current focus on fur does not worry Mette Lykke Nielsen: “It is exactly because of many years’ pressure from the surrounding society the European fur sector is way ahead on animal welfare. We welcome the decision of the European Commission to include fur animals in the next EU hub for animal welfare expertise in Europe. It stresses that EU holds fur farming in high regard because we are working professionally with animal welfare, and we are demonstrating this with the ongoing implementation of our science-based animal welfare programme WelFur. The animal lobby has worked intensively to prevent fur from being included in the reference centre. It appears to me that by doing this they reveal their intentions are guided by ideology rather than a genuine wish to improve animal welfare,” Mette Lykke Nielsen says. The purpose of the EU reference centres for animal welfare is to gather existing scientific knowledge and contribute to the dissemination of good practices on animal welfare in the EU. The scientific and technical expertise of the centres are to be used to carrying out studies and developing methods for animal welfare assessment and –improvement.