Transparent


Striving for more sustainable buying choices, today's consumers require more transparency and traceability to understand how clothing is being made. Responding to this demand for a simple, recognisable and clear mark of assurance, the fur sector is launching the global certification and traceability system for natural fur that guarantees animal welfare and environmental standards. From 2021, consumers could buy Furmark® products that are traceable, verified, and guaranteed to have met the highest standards.



A LABEL FOR RESPONSIBLE CONSUMERS

FURMARK combines animal welfare, environment and human health in one fur label. Fur consumers will find it on the market in 2021.
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