‘This is Fur’ kicks off 21-23 January

21-23 January 2020, leaders from the European fur community are gathered in Brussels to meet their MEPs and other political stakeholders in the Brussels bubble. It is the third time the European fur sector promotes itself in the capital of Europe, following events in both 2014 and 2015. This event aimed at providing ‘first hand’ factual and reliable information about the fur industry to the EU institution representatives and an engagement and open dialogue platform for all relevant stakeholders. "There are many myths and prejudices about fur, and it is important for us to tell lawmakers about natural fur's circular qualities, and demonstrate how the European fur sector can help EU to reach its goals of climate neutrality. We have very strong policies to present including Europe's most comprehensive, science-based animal welfare programme. We are quite excited," Mette Lykke Nielsen, CEO of Fur Europe said. Besides more than 100 bilateral meetings the event in January also offers debates and presentations on animal welfare, environment and fashion. The latter with the sustainability angle, which has defined the public debate over fashion in 2019. As the most effective way to improve sustainability in fashion is longer active life for clothing, natural fur has role model qualities and this will be demonstrated live at the stand in the communications area on the third floor of the European Parliament. During the event, Fur Europe is also partner on a Politico Event titled "Achieving sustainability in the fashion industry: what's the way forward?" DOWNLOAD THE PROGRAMME (PDF)