Traceability: Next Big Trend in Fashion (and Politics)
Mar 11 2020 - As EU officials prepare ambitious measures aiming to make supply chains more transparent, the fur sector launches new global traceability scheme in 2020. The International Fur Federation's (IFF) new certification and traceability programme FURMARK will introduce a new chemical standard to keep track of health and safety requirements. It will also monitor environmental standards during dressing and dyeing and in future will oversee human rights across the entire fur supply chain. FURMARK comes as the EU is trying to boost its efforts and do more about transparency. Instead of merely tracing processes through the supply chains, new legislative proposals plan to look at how a product is being made from a sustainable perspective. In the Circular Economy Action Plan, the European Commission envisages a law to bind companies’ green claims to common Product Environmental Footprint Category Rules (PEFCRs) in a bid to tackle greenwashing. The action plan is proposing an electronic passport for products to contain information about emissions, expected lifespan, repairability and other sustainability information. EU policymakers also consider making due diligence mandatory for companies. With its vast market and globalised supply chains, the garment sector fell under the radar of legislators for human and workers’ rights violations and massive environmental impact of productions. But this increased scrutiny is not new for the fur sector. WelFur is an example of due diligence put in practice. A tool to identify animal welfare problems on the farm level of the fur supply chain, WelFur makes it possible to tackle issues accordingly. Based on the blockchain technology, FURMARK's traceability system would look at animal welfare, environmental concern and human rights issues through each stage of the supply chain. "We have a well-consolidated supply chain, and this allows us to provide real transparency and traceability, especially when it comes to animal welfare, fur dressing and sustainability standards," said Mark Oaten, CEO of IFF. As a result, different certification programmes and standards about fur from around the globe will follow the same standards of science, transparency and independent inspection. FURMARK certified fur could be traced back from its origin to the endpoint, enabling consumers to learn about how and where materials are sourced. The programme was developed in consultation with major brands such as the LVMH group and will kick off in 2020.
Natural Fur: global sustainability strategy launched in London
Feb 21 2020 - In the limelight of the many festivities taking place in and around London Fashion Week, the International Fur Federation (IFF) launched its sustainability strategy in London this week. The strategy consists of the three main pillars Good for Welfare, Good for People, and Good for the Environment, and eight major initiatives including the 2020 launch of FURMARK, a global welfare certification and traceability scheme. Read the detailed strategy here. "Fur is one of the most sustainable natural materials, the epitome of 'slow fashion', and is an industry worth an estimated 30 billion dollars per year that employs hundreds of thousands across the globe. All of those involved in the sector and wider supply chain have a role to play in helping to meet and deliver these ambitious goals, and this strategy will help them to do that," Mark Oaten, CEO of IFF said. He was complemented by Mr. Ulrik Petersen, the deputy at the Danish Embassy in London, where the event took place: "We recognise that fur and the concept of sustainable fashion complement one another. Fur is a natural, sustainable material that epitomises the concept of circular, 'slow' fashion. Representing quality, individuality, and accessibility, fur is and remains popular. Fur, therefore, has a role to play as part of the solution to the problems surrounding fast fashion, and this new sustainability strategy emphasises that with clarity," he said. In a panel debate Gianluca Longo, style editor at British Vogue and Cabana, designer Ineta Joksaite and fur farmers John Papsø and Ryan Holt, shared insight on the realities of using animal fur. Figures from the IFF show that around one-third of fur garments are purchased second-hand, 16 per cent of fur is restyled and only 12 per cent thrown away. Such figures reflect the essence of a circular economy, a concept for production and consumption seeking to design out waste. The circular economy is becoming increasingly popular in politics, not least in the European Union, where several upcoming legislative frameworks target product longevity and waste reduction. The International Fur Federation is a sister organisation to Fur Europe, representing the global fur trade. Fur Europe's animal welfare assessment WelFur programme is a part of FURMARK.
European fur community is ready for Green Deal
Dec 18 2019 - The European Commission unveiled the European Green Deal on December 11, outlining the EU’s vision for a climate-neutral continent in 2050 and a roadmap of concrete actions to achieve such goal. Fur Europe welcomes this initiative and highlights several areas of interests where the European fur sector can provide a meaningful contribution. As part of the Green Deal, the EU will propose a new Circular Economy action plan addressing the textile sector. Fur Europe will share best practices of the fur sector and work with the EU institutions in order to push the European fashion industry and consumers towards sustainable production and consumption patterns based on natural materials, reuse and remanufacturing of products, and waste reduction. As part of this initiative, Fur Europe also hopes that the Product Environmental Footprint initiative of the European Commission will be fully embedded in the Green Deal in order to deliver a standard methodology to assess the sustainability of products. Secondly, the Green Deal envisages a new EU biodiversity strategy. Fur Europe has so far successfully worked with the EU institutions and member states to reconcile industry practices with the sector’s aim to protect the environment and biodiversity in Europe. Given the new strategy, Fur Europe will continue to contribute in particular to the pursuit of Target 5 of the EU Biodiversity Strategy, addressing the control and eradication of invasive alien species. The third area of interest for the fur sector will be the so-called ‘Farm to Fork’ strategy, which aims to deliver sustainable food for all. The strategy will indirectly affect fur farming practices from animal welfare and environmental points of view. Therefore Fur Europe will act in concert with other livestock producers to ensure that any measures affecting farming are based on a rigorous scientific basis. Fur Europe will also ensure the protection and promotion of the work so far done on animal welfare by the European fur industry. In this view, Fur Europe looks forward to co-operating with the newly established EU Reference Centre on the welfare of poultry, rabbits and fur animals. Finally, the Green Deal includes a ‘Chemical Strategy for Sustainability’ to reduce the use of hazardous chemicals and their spread in the environment. Also, in this case, Fur Europe will work to achieve the highest level of consumer protection and product safety while maintaining a high level of competitiveness in the European fur industry, in particular concerning the restriction of certain chemical substances, the use of safe alternatives and the market surveillance.
‘This is Fur’ kicks off 21-23 January
Dec 15 2019 - 21-23 January 2020, leaders from the European fur community are gathered in Brussels to meet their MEPs and other political stakeholders in the Brussels bubble. It is the third time the European fur sector promotes itself in the capital of Europe, following events in both 2014 and 2015. This event aimed at providing ‘first hand’ factual and reliable information about the fur industry to the EU institution representatives and an engagement and open dialogue platform for all relevant stakeholders. "There are many myths and prejudices about fur, and it is important for us to tell lawmakers about natural fur's circular qualities, and demonstrate how the European fur sector can help EU to reach its goals of climate neutrality. We have very strong policies to present including Europe's most comprehensive, science-based animal welfare programme. We are quite excited," Mette Lykke Nielsen, CEO of Fur Europe said. Besides more than 100 bilateral meetings the event in January also offers debates and presentations on animal welfare, environment and fashion. The latter with the sustainability angle, which has defined the public debate over fashion in 2019. As the most effective way to improve sustainability in fashion is longer active life for clothing, natural fur has role model qualities and this will be demonstrated live at the stand in the communications area on the third floor of the European Parliament. During the event, Fur Europe is also partner on a Politico Event titled "Achieving sustainability in the fashion industry: what's the way forward?" DOWNLOAD THE PROGRAMME (PDF)
European livestock sector unites to ‘burst’ the myths
Dec 10 2019 - Representatives from the European livestock sector gathered today in front of the European Commission buildings in Brussels to address the danger of oversimplifying the debate around livestock and its role in European society. This flash action echoes a number of concerns highlighted by the numerous protests that have taken place in different European countries in recent weeks. Aiming to tackle the myths that prevail online today and the agri-bashing related to livestock production, the European Livestock Voice, a group of EU-based organisations that are active on livestock issues, decided to raise their voices at EU-level by bringing together farmers, MEPs and other actors from the sector to 'burst' a series of balloons carrying common myths or misinformation in front of the European Commission building. This action took place on the first day of the European Commission’s Agricultural Outlook conference and a few days after the new European Commission was appointed in order to try to rebalance the debate around livestock production. Marianne Streel, President of the Wallonian Farmers Organisation, who was present during the flash action, said "We want to urge people and policy-makers to pay attention to the European livestock sector and to the misleading information that is damaging its reputation and endangering farmers’ livelihoods and even their lives in some cases. In Wallonia, farms shut up shop every day. In the last 10 years, 31% of our farms have disappeared. These are clear and frightening figures that can also be found in other Member States. If we lose our livestock farms, the repercussions will be significant in many areas, both in our countryside and on our plates. These consequences are currently overlooked in the debates because we tend to forget the positive aspects of livestock in Europe." In this regard, professionals from the sector are starting to mobilise to raise awareness throughout Europe, from Ireland to Italy, with initiatives that aim to make their point of view heard and remind decision-makers that the debate on these issues is also constantly evolving at academic level. The European Livestock Voice launched an initial campaign at EU level supported by a website with the aim to engage in the debate, focusing on facts and feedback from professionals in the sector. During the flash action, the organisers announced that the group will continue and expand these actions in the coming months. “We need to stand up with facts and figures. I am a strong supporter of the European Campaign #MeattheFacts, because it shows the livestock contribution to soil fertility, carbon sequestration, organic fertilizers, bioeconomy etc. There is no healthy environment or balanced healthy diet without livestock production! In addition, it is important to have in mind that around 30 million jobs are linked to the livestock sector, many of them in areas with risk of abandonment or desertification. This sector is crucial for keeping our rural areas alive,” said Mazaly Aguilar (ECR).
Fur Sector Enters Product Environmental Footprint Initiative
Oct 15 2019 - The European fur sector has entered the European Product Environmental Footprint initiative as part of the technical secretariat on apparel and footwear products. The technical secretariat is coordinated by the Sustainable Apparel Coalition and includes fashion brands and the leather and wool sectors, which work together to develop PEFCRs. The Product Environmental Footprint Category Rules (PEFCRs) are guidelines which clarify how to apply the Product Environmental Footprint method to measure the environmental footprint of products. The European Commission has developed the initiative amid pressure for a harmonised method assessing the environmental impact of products. At the moment, there are different ways to do that and numerous labels which are confusing for the consumers. Currently, PEF is a non-legally binding recommendation. The Commission hopes that after testing the criteria with more products, it will become the basis for EU-wide legislation benchmarking goods from batteries to pasta and clothing materials. The pilot phase proved it possible to track environmental performance across large-scale supply chains. The results mean the European Commission has given the green light to the next stage, the so-called transition phase, in which existing PEFCRs can be implemented and new ones - like the one covering natural fur - can be developed. In three years, when the transition phase of research and consultations is over, the apparel and footwear sector hopes to have the tools to measure precisely the environmental impact of their products. These rules will also apply to fur, and this will enable the fur sector to calculate the environmental footprint and label fur products accordingly.
Video: Young People Discover the Fur Supply Chain
Oct 13 2019 - A group of young people go on a journey across the fur supply chain and experience natural fur from farm to fashion during the Fur Summer School 2019. Twenty-six students, aged 19-34, gathered at the end of the summer in the most prominent fur hub Kastoria and Siatista in Greece to learn about fur. For ten days they were getting behind-the-scenes access to farms, dressing and dyeing plants and manufacturing companies to discover how natural fur fits with sustainability. Find out how do these young people feel about fur in the video. Read more about the people behind the fur sector here.
European Livestock Unites for a Better Public Debate
Oct 04 2019 - European livestock organisations have banded together under the European Livestock Voice in a bid to "restore balance and factual information" about livestock’s impact on health, environment and economy. The coalition of animal producers and associated sectors have produced the information hub www.meatthefacts.eu, an online portal launched to do away with the many myths and prejudices about livestock production flourishing in the public debate. "This initiative is a first of its kind at EU level for the livestock sector. We want to focus on common myths spreading on social media around livestock. We started work several months ago, and we collectively developed this platform, including our national member organisations and their specialists. Information presented on our platform is mostly coming from academic sources and peer-reviewed scientific papers. We also asked some specialists to fact check them," says Jean-Baptiste-Boucher, Communications Director of European Farmers and European Agri-cooperatives (COPA COGECA), one of the initiative’s stakeholders. At a time when alternative proteins are enjoying buoyancy on the market, farm-raised meat this year has come under scrutiny from proponents of emergent plant-based and lab-grown agritech. During the launch of the event in the European Parliament on 25 September Fur Europe spokesperson Mick Madsen said: "Today, the market is being overrun with plant-based meat. That’s the food equivalent to fake fur which was introduced 25 years ago as the so-called ethical alternative to natural fur. Today, of course, we know that this alternative pollutes oceans and waterways with microplastics. Still, the story underlines that these big ethical discussions are never as simple as they are often presented." The initiative has already achieved broad political support, amongst others from Jérémy Decerle (Renew Europe, FR), MEP Clara Eugenia Aguilera García (S & D), and MEP Alexander Bernhuber (EPP) to whom the situation is clear: “Today’s debate about livestock farming is often held on a lack of knowledge within the society. The gap between consumers and producers is getting bigger and bigger. European Livestock Voice created a significant platform to brighten this issue and fight against disinformation at European level. It is important to spread fact-based knowledge about today’s livestock farming within the media. Hence, I strongly support this initiative."
Climate change a top priority for new European Commission
Aug 23 2019 - "The message from Europe’s voters – and those too young to vote – is loud and clear: they want real action on climate change and they want Europe to lead the way." On this note new EU Commission President Ursula von der Leyen went on to promise the proposal of a European Green Deal, the ambition to become the world’s first climate-neutral continent by 2050. This happened in the German politician’s guideline for the next European Commission – a Commission that will have ‘environment’ written all over it, although the final working programme for the new commission has yet to be published. The new Commission’s work on climate change is primarily comprehended in two policies: a new strategy for on biodiversity for 2030, and a new circular economy action plan building on work already laid out by the previous Commission. While it is already clear that this work will focus on the promotion of reuse, repair and remanufacturing of materials, Ursula von der Leyen renewed the focus on polluting fashion textiles in her guidelines for the new European Commission: "I will propose a new Circular Economy Action Plan focusing on sustainable resource use, especially resource-intensive and high-impact sectors such as textiles and construction." It is within Ursula von der Leyen’s vision that a European Green Deal will open up opportunities, and create a competitive edge to Europe’s industries, a view backed by Fur Europe’s CEO Mette Lykke Nielsen. "There is no doubt the climate change debate is an opportunity for the fur industry. A few years ago climate change was a fringe issue at best. Today, both public and political attention has snowballed climate change into being the number one issue on the global agenda. All of a sudden it becomes common knowledge that fake fur coats, which releases microplastics into our oceans and waterways, is not the ethical alternative it was once promoted as, while natural, biodegradable textiles like fur become prototypes for the new, circular economy. The number of eco-conscious consumers is on the rise, and they represent an opportunity for the fur sector," she says. However, the new winds flying over Europe are not without challenges to the fur sector either. Fur Europe has mapped the sector’s environmental footprint for the past 18 months, and the coming years will be used to find out how the sector can improve its environmental impact in every part of the value chain.
Open Position: EU Policy and Environment Intern
Jul 18 2019 - Fur Europe is currently hiring a full-time intern for the duration of 6 months to start on 16 September 2019. The successful candidate will join an informal, yet highly professional and collaborative working environment and a dedicated multi-national team and will assist Head of Policy and Head of Sustainability Standards efforts on sustainability, environment and EU policy. ABOUT THE POSITION Support in mapping the new EU institutional architecture (European Commission in particular); Report to Head of Policy, Head of Sustainability Standards; Monitor institutional activities (mainly European Parliament and Commission) and regulatory developments in circular economy and sustainability; animal health and welfare, biodiversity; trade policy and internal market; Support the Head of Sustainability Standards in delivering rules and studies on the sector’s environmental performance within the framework of EC’s Product Environmental Footprint method; Assist the Head of Sustainability Standards in the collection and processing of data from the supply chain; Monitor and analyse sustainability programmes in Europe and globally, particularly focusing on fashion, livestock and waste management; Assist the Head of Policy and the Head of Sustainability Standards in the development of briefings, factsheets, position papers, internal surveys, and answers to public consultations; Attend meetings and working groups with public and private stakeholders, conferences alone and/or with the Head of Policy and the Head of Sustainability Standards; Support the Head of Policy in the development of EU-related events; Weekly monitoring of the main EU portals; Ad hoc support in dealing with membership engagement/queries. ABOUT THE CANDIDATE Education and experience Bachelor or Master’s degree in EU Affairs or similar; Proven knowledge of the EU decision-making process; Familiarity with LCA is an asset; Fluency in English is essential; fluency in other EU languages is welcome; Experience in dealing with EU comitology procedures and EU agencies is an asset. Skills Quick learner, ability to grasp complex concepts rapidly; Strong research and analysis skills; Team-player, proactive and inquisitive mindset; Fully familiar with Microsoft software such as Word, Excel, PowerPoint. ABOUT THE SELECTION PROCESS You can send your CV and cover letter to email@example.com until Sunday, August 25 at midnight. Candidates will be informed by e-mail if they are accepted to the interview phase by Friday, August 30. Interviews are expected to take place in the first week of September 2019. Ideally, the contract will start on Monday, 16 September 2019, for the total duration of 6 months. The contract will be a convention d’immersion professionelle.