The most important part of being a farmer is to love your animals, says Rasa. She and her husband came to back to their home country after living abroad to open a mink farm and raise their children there.

Taking about fur is not only talking about farming, selling or dressing. It is talking about a long chain made of people, made of passion, of experience and history. This is what makes fur special, says Roberto. He used to work in finances, but left his career to start working in a dressing and dyeing company in Italy.

Our grandfather started this fur company as a tiny shop before the First World War, says Cesare Gavazzi. Together with his brothers Fabio and Alberto, they are running a manufacturing company that has stayed within the same family for over 100 years. With knowledge and passion for the material passed down the generations, family members of different ages are now working together to combine fur craft and innovation to shape the sustainable future of fur fashion.

A group of young people goes a journey across the fur supply chain to see the truth about fur from farm to fashion.