New certification program for fur launched in Paris

Today, the International Fur Federation (IFF) officially launched the FURMARK program in Paris. FURMARK is the international fur community's comprehensive certification and traceability scheme. The program is based on three key principles: science, independent, third-party inspection and transparency.  The FURMARK label will demonstrate the sustainability of the fur industry and gives consumers the confidence to select fur as a natural and sustainable choice. FURMARK merges five existing labels in Europe and across the world, such as WelFur at the European level. FURMARK goes beyond animal welfare and includes the dressing and dyeing process. The process will be certified to ensure human health and environmental sustainability. The IFF expects a maximum of 30 dressing and dyeing companies in the world to be certified. The program will be ready for roll out in 2020.