LVMH Hits The 100% Target for Certified Mink, Fox and Finnraccoon Fur

French luxury conglomerate LVMH is using only 100 % certified mink, fox and finnraccoon pelts hitting the target set in it's Animal-based Raw Materials Sourcing Charter that regulates the sourcing of furs, leathers, exotic leathers, wool and feathers. "Using those materials only works if we respect some very strict requirements. We need to adopt the best animal welfare practices for our materials. Animal welfare is, of course, a topic that needs to be worked on with scientists. We want that to be scientifically-based," said Cathelijne Klomp, the Sourcing & Transparency Environmental Projects Manager at LVMH during the Textile Exchange Sustainability Conference. Sustainable sourcing of natural materials is a major part of the sustainability efforts of the luxury giant, which includes fashion brands such as FENDI, Louis Vuitton and Dior. "Naturality is an inspiration for our artistic directors. There are also benefits in using these materials. From an environmental perspective, using animal-based materials instead of their alternatives can be positive in terms of the environmental impact and biodegradability of those materials," added Ms Klomp. LVMH described natural fur as a strategic material for the group alongside leather and exotic skins and the fashion group is increasingly focusing on responsible sourcing. In September 2019, the luxury group announced the new guidelines with the Charter promising to provide full traceability of animal-derived materials. To achieve this, LVMH is working only with suppliers that respect people, meet the highest animal welfare standards, and limit the environmental impact of their supply chains. When it comes to natural fur, the Charter envisages achieving 100% certified pelts and 100% traceability up to the farm in 2025. In 2019, in its annual Environmental report, LVMH referred to the certification programme WelFur as an example of a recognised European quality standard on fur that is being produced responsibly and sustainably. Yet animal welfare is only a part of the sustainability ambitions of the luxury conglomerate. "We want to adopt a holistic approach. When we talk about animal-based products, the first thing we think is animal welfare. But animal welfare is not our only priority when it comes to sourcing; we need to consider the environmental impact of those materials, the social impact, the conservation, the ethics behind it," concluded Ms Klomp.