Successful kick-off for the Sustainable Fur Forum

Set up at the initiative of Fur Europe, the Sustainable Fur Forum (SFF) is a new platform of discussion within the European Parliament about fur related topics. It is intended for all Members of the European Parliament who consider sustainability to be an essential component of today's production and consumption dynamics. On the side of the exhibition « This is Fur 2020 », which is displaying in the European Parliament from 21 to 23 of January the incomparable know-how and quality of fur production made in the EU, the actors of the European fur value chain have launched on Wednesday, 22nd of January, a cross-party and cross-committee Forum of discussion for all interested MEPs. The SFF will provide science-based and fact-based input on different topics of European interest which involve natural fur and highlight its potential for helping the EU to manage the different aspects of a sustainable transition: circular economy, environmental footprint, traceability, respect of the welfare of animals and protection of biodiversity. The SFF launch took place during a convivial reception hosted by MEP Juozas Olekas (S&D, Lithuania) in the European Parliament in the presence of the EU fur sector and many other prominent European policymakers. MEP Olekas, who kindly accepted to be the Chair of the SFF, declared: « In a time when the EU institutions announced ambitious plans to make the European economy more sustainable, circular and transparent, the Sustainable Fur Forum is a much needed initiative. The Forum will bridge the gap between policymakers, industry, academia and civil society to find solutions that protect both the environment and consumers and make the European fur sector more sustainable and competitive ». MEP Manolis Kefalogiannis (EPP, Greece), will be the SFF Vice-Chair. SFF events will bring together European policymakers and relevant stakeholders allowing to hold balanced and constructive debates. The first event will take place in April 2020 and will be focused on the upcoming Circular Economy Action Plan to be adopted by the European Commission.